Brand Ambassador (PT Contractor) - Baltimore, MD (Cannabis Technology)

Brand Ambassador (Cannabis Technology)

Location: Baltimore, MD

Employment type: Independent Contractor (1099)

Hours: Part time (approx 16-20 hours per month)

Role Summary

The Brand Ambassador serves as a trusted, in-market representative of Leafly, supporting marketing, sales, and community initiatives through education, events, relationship-building, and feedback collection. This role is critical to driving awareness, adoption, and credibility in Maryland.

The candidate must live in their territory and requires a background check and motor vehicle check. You must have a clean driving record.

Key Responsibilities

• Represent Leafly at events, dispensary locations, and industry activations
• Actively engage with customers, patients, and brand partners
• Educate audiences on use of the Leafly app and Leafly.com beyond strain database and education including but not limited to shopping and deals.
• Support GTM initiatives including launches and partnerships at events and in dispensaries
• Build and maintain professional relationships with in-store personnel
• Create high-quality digital content across approved social media platforms to promote brand awareness and engagement
• Capture event photos, video, and content to support post-event recaps and internal reporting
• Provide feedback to the marketing team on campaign ideas, event opportunities, social trends, areas for improvement, competitive information/activity, etc.
• Assist with event setup, breakdown, and vendor coordination as needed
• Collect and report market insights, feedback, and competitive intelligence
• Ensure all activities comply with cannabis regulations and brand guidelines
• Submit recaps and photos about time in the field including store visits, events, and budtender engagement.
• Remain up to date with industry's best practices

Qualifications

• Good knowledge of cannabis and cannabis technology
• Strong communication and interpersonal skills
• Professionalism, reliability, and high integrity
• Ability to travel locally and work flexible hours including nights and weekends
• Prior experience in cannabis, retail, marketing, or brand ambassadorship a plus
• Comfort with Google sheets, excel, and basic data tracking a plus

Requirements

• Minimum age 21
• Ability to lift event materials of up to 35 pounds and stand for extended periods of time
• Reliable transportation

Compensation

• Combination of flat rate per event stipend and incentives

Reporting Relationship

• Reports to Ambassador Program Manager or Regional Marketing Lead
• This position has no direct reports or supervisory responsibility.

Other Relevant Information

This position will work 95% in the field traveling to dispensaries, pop-up events, and other marketing and promotional events. Must have access to a secure computer to attend virtual meetings, receive email, and write event recaps.

While performing the duties of this job, the employee is regularly required to communicate effectively. The employee frequently is required to set up heavy equipment, move boxes, and other materials as needed. Ability to lift up to 35 pounds as well as lift and carry folding tables, bins of merchandise, tents, and banners. Must be able to stand and talk with others for up to 4 hours at a time. Must have the ability to travel using your own transportation, occasionally for long distances.

The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. Prior cannabis convictions are not an automatic disqualifier. We are an equal opportunity employer. Qualified applicants will be considered regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetics. A background check will be conducted after a conditional offer of contract employment is extended.