Brand/Category Manager 3

Job Title: Brand/Category Manager 3
Location: Boston, Ma Remote Permitted for Candidates Who Can Work Est Hours; Local Candidates Preferred
Duration: 6+ Months Contract

ABOUT THE TEAM
Omni Channel Marketing. Contract supports leave coverage, expected to last until the company's fiscal year end (potential for extension, not guaranteed).
ABOUT THE ROLE
Elevate our brand presence and drive strategic product initiatives as a Brand/Category Manager. In this multifaceted role, you will be responsible for shaping the perception of our brand and optimizing product assortments to meet market demands and business objectives. Your responsibilities include
KEY RESPONSIBILITIES
" Brand Strategy: Develop and implement comprehensive brand strategies aligned with organizational goals. Define the brand identity, positioning, and messaging to resonate with target audiences.
" Product Assortment Planning: Collaborate with cross-functional teams to plan and optimize product assortments. Analyze market trends, consumer behavior, and competitor activities to identify opportunities and gaps in the product portfolio.
" Product Launches: Lead product launch initiatives, coordinating with marketing, sales, and operations teams. Develop go-to-market strategies, ensuring successful product introductions and maximizing market impact.
" Market Research: Conduct market research to understand consumer preferences, industry trends, and competitive landscapes. Utilize insights to inform brand and category decisions.
" Collaboration with Suppliers: Build and maintain strong relationships with suppliers and vendors. Negotiate terms and collaborate on initiatives to enhance product offerings.
" Promotions and Campaigns: Plan and execute promotional campaigns to drive brand awareness and product sales. Collaborate with marketing teams to align promotions with overall brand strategy.
" Performance Analysis: Monitor and analyze the performance of brands and product categories. Utilize key performance indicators (KPIs) to assess the effectiveness of strategies and make data-driven recommendations.
" Budget Management: Manage budgets for brand and category initiatives. Ensure effective allocation of resources to achieve maximum impact.
" Stakeholder Engagement: Collaborate with internal stakeholders, including marketing, sales, and product development teams. Ensure alignment between brand/category strategies and overall business objectives.
DAY TO DAY
" Onboarded to help with budget and work-in-progress (WIP) budget processes, eventually standing up meetings and processes themselves.
" Help structure game plans and milestone meetings, ensuring the team is prepped for workbacks and check-ins.
" Any other duties as assigned by manager.
" Sits on the Omni Channel Marketing team.
WHAT YOU WILL BRING
" Typically requires a Bachelor s Degree and minimum of 5 years directly relevant work experience.
MUST-HAVE
" 5+ years' experience minimum required in an operations / finance / project management role
" Assisting with budget management
" Excel expertise
" Process/operational skills (attention to detail, adhering to deadlines, holding other teammates accountable)
" Collaborative nature
" Excellent communication skills
" Highly organized
" Degree preferred, not a hard requirement
NICE-TO-HAVE
" Ability to design and uphold complex processes
" Creative production skills
" Project management skills
" Budget experience in the fashion/footwear industry
EDUCATION / EXPERIENCE SUBSTITUTIONS
" PhD or Law + 3 yrs
" Masters + 4 yrs
" Associates degree + 6 yrs
" High School + 7 yrs
PROCESS
" 1 2 rounds of interviews anticipated