Brand Design 5

Brand Design 5 - Seasonal Design Retail and Experience

MUST HAVE PORTFOLIO FOR TEAM TO REVIEW

Desired Candidate Profile:

• Minimum required years of experience: 10+ years leading concept, design, narrative and art direction in a branded content, agency, editorial or marketing environment.
• Education requirements: Bachelor's degree or equivalent experience nice to have but not required

Must have skills:

• Deep knowledge and experience in Retail Brand Storytelling
• Experience in seasonal campaigns and activations across pop-ups, retail, live events, digital, and hybrid experiences

Nice to have skills:

• Experience working with Client

Software/technical requirements:

• Illustrator, Photoshop, InDesign, Keynote, After Effects, Premiere, Miro, Figma, SketchUp, Unreal Engine
• Previous Client/industry experience preference: preferred but not required. Must have retail story design/story telling experience
• Think of design work for in store experience, activation, pop-ups, etc.
• Ideally similar industry experience as Client(On, Columbia, NorthFace) but also think of retailers like high end environments like Ralph Lauren, Lacoste ,Abercrombie & Fitch, Nautica, etc.

Mission (the why)

• Deliver world-class seasonal Brand Experiences with innovative thinking and an obsession for immersive storytelling and experiential design.
• Partner with Creative Directors to lead multi-disciplinary teams in shaping seasonal campaigns and activations across pop-ups, retail, live events, digital, and hybrid experiences that connect emotionally with athletes* and provoke engagement with the Brand.

Works with

• Retail, Brand and Digital Marketing (All Sports & Energy), Brand Creative Directors and Functions, Seasonal Experience Creatives, Concepts + Innovation Teams, Production & Ops, Geos & Cities, Partnerships & Agencies

Strategic Approach with End in Mind

• Drive seasonally consistent experiences aligned with brand priorities and sport moments to ensure seasonal activations delivered on time at an elevated standard, consistent across channels and Geos.

Creative Reviews & Feedback Culture

• Run and contribute to creative reviews, ensuring work meets Client standards and builds a culture of feedback and iteration.

Elevating Experiential Craft

• Lead the execution of design and innovation across seasonal retail, live events, digital, and hybrid experiences that will help achieve creative work that advances Client's leadership and visibility through experience design led events and activations.

Experiential Innovation

• Prototype, pilot, and scale new forms of digital + physical Brand Experiences. Tap into all parts of client's innovation engine and external partnership resources to be able to Breakthrough activations, new platforms and mediums tested, increased consumer engagement, media recognition, and business impact.

Industry Connection & Inspiration

• Keep Client at the forefront of cultural, creative, and innovation trends by bringing insights, fresh talent, and external creative partners into seasonal design work.
• Competencies (the how)

Creative and Project Leadership

• Inspires and guides creative teams through ambiguity and complexity.
• Mastery of Experiential & Retail Knowledge
• Deep expertise in the discipline, innovative mindset, and a high attention to detail.
• Strategic Communication
• Simplifies complex ideas and aligns stakeholders with clarity and influence.
• Collaboration & Influence
• Builds trust across cross-functional teams and external partners.
• Entrepreneurial Drive
• Proactively identifies opportunities and drives innovation.

What you Bring:

• Bachelor's degree in design or related field. Will accept any suitable combination of education and experience, and training.
• 10+ years leading concept, design, narrative and art direction in a branded content, agency, editorial or marketing environment.
• Deep knowledge and experience in Retail Brand Storytelling
• Experience in seasonal campaigns and activations across pop-ups, retail, live events, digital, and hybrid experiences
• Excellent verbal and visual communication skills.
• Highly proficient in design, typography, and retouching using Adobe Creative Suite plus other software such as Figma.
• Astute attention to detail and meticulous organizational skills.