Brand Designer, Growth

Were looking for a Growth Brand Designer to sit at the intersection of brand craft and growth performance. Youll be the designer who makes Perplexitys highest-volume, highest-leverage marketing surfaces - paid ads, social, lifecycle email, and campaign assets - look unmistakably Perplexity while actually moving the numbers.

This is a shipping role, but its equally a thinking role. Strategic concepting is a big part of the job: youll sit with the Growth team as an ideator - generating campaign concepts, testing hypotheses, and shaping the creative strategy behind the work - not just executing briefs handed to you. The ideas you bring to the table matter as much as the assets you ship.

Youll produce a steady stream of ad and campaign creative across formats and channels, then work with Growth to read the results and iterate. You care about conversion and craft in equal measure: youd never ship an off-brand asset to win a test, and youd never hide behind polish when the data says a concept isnt working.

Youll report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, and our motion and web designers.

What youll do

• Drive strategic concepting for growth campaigns - bring original ideas, angles, and creative territories to the table, and shape the brief rather than just receiving it

• Operate as a true ideation partner to the Growth team: co-develop campaign strategy, propose test hypotheses, and pitch concepts that open up new creative directions

• Own the design of growth creative end-to-end - paid social and display ads, campaign assets, and lifecycle email - from concept to shipped asset

• Design for volume and velocity: build variant sets, test hypotheses, and iterate on winners with the Growth team using real performance data

• Turn product launches and GTM campaigns into ad creative that lands on every channel it runs - static, animated, and everything in between

• Build and maintain scalable ad and email templates so high-frequency asset production stays fast and on-brand

• Partner with Brand to keep visual consistency across every growth touchpoint as our brand system evolves

• Collaborate with our motion designer and web designer so campaigns feel cohesive from the first ad impression to the landing page

• Bring a strong point of view on what makes performance creative great - and push back when a "best practice" would cheapen the brand

What were looking for

• A strong portfolio of growth and brand design work - paid ads, social campaigns, lifecycle email, campaign systems - that shows both craft and results

• Proven strategic concepting ability: you can show campaigns where the idea was yours, not just the execution, and articulate the thinking behind them

• Excellent visual design skills with a clear sense of brand, typography, layout, and composition

• Hands-on experience designing performance creative at a consumer or prosumer tech company, including working directly with growth or performance marketing teams

• Fluency reading creative performance data (CTR, conversion, hook rates) and translating it into design decisions

• Ability to work fast, manage a high volume of deliverables across channels, and iterate quickly without dropping the quality bar

• Fluency in Figma and the Adobe Creative Suite

• An instinct for building repeatable systems - templates, variant frameworks, asset kits - rather than one-off files

• 5+ years of industry experience

Nice to have

• Motion design skills - animated ads, short-form video for social, or After Effects fluency

• Familiarity with ad platform specs and constraints (Meta, Google, TikTok, X, YouTube) and how they shape creative decisions

• Experience using AI-assisted design and image-generation workflows to scale creative output

• Copywriting instincts - you can tighten a headline when theres no writer in the room