Brand Manager

General Purpose

Lead the development and execution of key marketing initiatives for national brands and/or brand portfolios for multiple regions or groups. Develop and implement effective brand strategies to drive the growth and success of our key brands. Lead cross-functional teams, including marketing, product development, and sales, to ensure our brand message is consistent across all channels and resonates with our target audience.

Job Duties and Responsibilities

• Lead comprehensive brand strategy development to support business objectives
• Lead consumer and shopper communication development and execution including brand positioning and messaging; advertising, packaging, consumer promotions, and public relations (PR); digital, web, and social media; and account specific shopper marketing
• Lead the day-to-day management of outside agency partners (advertising, packaging, PR, digital)
• Develop plans to maximize the product portfolio and marketing initiatives to achieve short-term and long-term sales, shares, and profit objectives
• Collaborate with cross-functional teams to develop compelling positioning and messaging. Create differentiation strategies and identify unique selling propositions to stand out in the market
• Lead a cross-functional team of internal and external partners to effectively manage and drive day-to-day project execution
• Work closely with the sales and customer development team to develop strong market level and account level support programs
• Utilize syndicated data, as well as consumer and shopper insights, to deeply understand the business and deliver strategic recommendations around pricing, merchandising, and competitive response
• Drive new product process from opportunity identification to commercialization
• Participate in developing and managing the brand marketing budget, ensuring optimal allocation of resources. Monitor expenses, track return on investment (ROI), and provide regular reports to senior management
• The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned as required