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Brand Marketing Manager
Houston Texans - Manager
Houston, TX
Marketing · Consumer Marketing/Brand Management
0
5
hours ago
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The Houston Texans are in a season of growth and are seeking an individual for the position of Brand Marketing Manager.
Our Texans Teammate Habits:
Dedication to the team
Be adaptable
Passion for work
Win with integrity
Own the outcome
Culture: We attract the best and brightest professionals by nurturing core ideals such as character, hard work, discipline, and teamwork. We reward performances and demand a total commitment to excellence and a will to win in everything that we choose to do.
Basic Function:
The Brand Marketing Manager will lead the strategy, execution, and optimization of integrated marketing and advertising efforts across both the Houston Texans and LOVB brands, balancing the scale of an established NFL franchise with the growth demands of an emerging league. This role requires a strategic, resourceful leader who can drive high-impact campaigns across TV, radio, print, and out-of-home (OOH) channels while uncovering untapped opportunities, developing innovative ideas, and maximizing partnerships to extend reach. For the Houston Texans, the focus includes identifying "hidden gems" and evolving existing initiatives, while for LOVB, it demands a scrappy, entrepreneurial mindset to create opportunities, leverage trade and barter, and build a fan base that grows exponentially year over year, all while collaborating cross-functionally to deliver measurable results and meaningful fan connections.
Job Function (Duties & Responsibilities):
Houston Texans:
Campaign Execution
- Assist in planning and executing advertising campaigns across TV, radio, print, and OOH
- Traffic ads and ensuring on-time delivery to media partners
- Coordinate timelines, deliverables, and approvals between internal departments and external vendors
- Proactively identify "hidden gem" opportunities that can drive incremental brand awareness beyond traditional media placements
Creative & Content Support
- Manage requests for graphic design, video production, and copywriting
- Proof and quality check advertising materials to ensure accuracy, compliance, and brand alignment
- Brainstorm creative concepts that reflect the Texans brand, community impact, and overall fan experience
- Bring forward new, unexplored ideas while also revisiting past campaigns or initiatives to evolve and improve them for greater impact
Media & Partner Collaboration
- Work with broadcast partners, radio stations, and media agencies to schedule and deliver assets
- Collaborate with digital teams to align advertising efforts with online campaigns for a unified brand presence
- Manage paid and trade media buys
- Seek out non-traditional partnerships and placements that unlock added exposure and value
Project & Budget Coordination
- Track budgets, invoices, and campaign spending
- Maintain a comprehensive calendar of marketing initiatives, deadlines, and asset deliveries
- Support reporting processes and provide updates to leadership on campaign progress
Analytics & Reporting
- Collaborate with business insights to evaluate campaign effectiveness (reach, impressions, engagement, ROI)
- Compile bi-monthly recaps and performance reports for internal leadership and external partners
- Apply data-driven learnings to optimize future campaigns and continuously improve performance
Grassroots
- Support planning and onsite execution of tentpole grassroots events and activations
LOVB Houston:
Campaign Execution
- Assist in planning and executing advertising campaigns across TV, radio, digital, social, print, and OOH, tailored to volleyball and emerging league audiences
- Traffic ads and ensure on-time delivery to media partners
- Coordinate timelines, deliverables, and approvals across internal teams and external vendors
- Identify opportunities even when they are not immediately visible, creating momentum through resourcefulness and creativity
Creative & Content Support
- Manage requests for graphic design, video production, and copywriting specific to LOVB brand storytelling
- Proof and quality check advertising materials to ensure accuracy, compliance, and brand alignment
- Develop and brainstorm creative concepts that elevate LOVB's identity, athlete storytelling, and fan engagement
- Think scrappy and strategically to "play above our weight class," delivering high-impact ideas with efficient use of resources
Media & Partner Collaboration
- Partner with media agencies, broadcast partners, and digital platforms to execute campaigns
- Align with digital and social teams to ensure cohesive messaging and audience targeting
- Manage paid and trade media buys with a focus on audience growth and brand awareness
- Leverage barter and trade opportunities to maximize exposure, extend reach, and build meaningful partnerships
Project & Budget Coordination
- Track budgets, invoices, and campaign spend across LOVB initiatives
- Maintain marketing calendars, key milestones, and asset delivery schedules
- Provide consistent updates to leadership on campaign pacing and execution
Analytics & Reporting
- Partner with business insights to measure campaign performance (reach, impressions, engagement, ROI)
- Develop bi-monthly recaps and reports for internal stakeholders and league partners
- Apply insights to continuously refine strategy, helping build and nurture a fan base that grows exponentially year over year
- Identify simple, scalable ways to deepen fan connection and accelerate brand growth ("Get Better")
Grassroots
- Support planning and onsite execution of tentpole grassroots events and activations
Position requires routine face-to-face personal interaction with other Club personnel; therefore, many job responsibilities must be physically performed in the Club's offices on a regular basis and not in a telecommuting manner.
Skills Required:
- Strong understanding of paid, owned and earned marketing ecosystems.
- Proven ability to lead integrated, multi-channel campaigns from strategy through execution across TV, radio, digital, social, print, and OOH channels.
- Experience standing up marketing planning processes, templates, and infrastructure from the ground up for new and emerging properties.
- Demonstrated track record of identifying non-traditional opportunities ("hidden gems")
- Highly creative thinker with the ability to generate new ideas while also evolving and improving existing or past initiatives.
- Experience operating in both established and high-growth environments. Ability to build from the ground up, identify opportunities where none exist, and "play above the weight class" with resourceful, high-impact execution.
- Strong business acumen with experience managing budgets, media buys, and identifying barter/trade opportunities to maximize exposure.
- Excellent leadership, project management, and organizational skills with the ability to manage multiple priorities across two brands simultaneously.
- Proven ability to collaborate cross-functionally and influence stakeholders across marketing, partnerships, digital, and external vendor teams.
- Data-driven mindset with experience analyzing campaign performance and applying insights to continuously optimize results.
- Passion for sports, fan engagement, and building authentic connections that drive long-term brand growth.
Education/Experience:
- 5-8 years of experience in integrated marketing, brand marketing, or campaign management, preferably within sports, entertainment, or emerging leagues.
- Experience leading multi-channel campaigns from strategy through execution.
Title: Brand Marketing Manager
FLSA Status: Exempt
Department: Marketing
Reports to: Brand Director
Please note that while resumes of all candidates will be considered, as a way for the Texans organization to acknowledge and reciprocate the tremendous support given the Team by local fans and the local community in general, qualified candidates with permanent addresses in the Houston metropolitan and surrounding areas will be given first consideration whenever possible.
If your skills and experience match our available position requirements, a Human Resources representative will contact you directly. Due to the volume of resumes received by the Houston Texans, we are unable to provide updates on the status of individual applications.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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