Brand Strategy Consultant

Duration: 6 months

Responsibilities:

• Manage day-to-day Brand Governance activities across all corporate entities, including brand usage reviews, approval workflows, compliance tracking, and governance-related stakeholder support.
• Maintain and enhance the Brand Center as the enterprise source for brand standards, approved assets, templates, governance documentation, and self-service resources.
• Manage and maintain approved brand assets, including logo libraries, templates, corporate website brand pages, and other enterprise brand resources to ensure accuracy, accessibility, and alignment with current brand standards. Facilitate approvals for all third-party brand claims.
• Maintain inventories of approved brand claims, governance records, vendor approvals, compliance documentation, and supporting materials to ensure consistency, audit readiness, and adherence to company requirements.
• Track governance activity, compliance metrics, approval status, and service levels while identifying opportunities to improve operational processes, stakeholder experience, and governance effectiveness.
• Coordinate brand-related vendor governance activities, including co-brand approval requests, vendor onboarding support, compliance monitoring, asset distribution, and maintenance of approved partner records.
• Serve as a brand ambassador across the organization by promoting awareness and consistent application of corporate brand standards, guidelines, style guides, approved messaging, and governance requirements.
• Partner with legal, compliance, company, sourcing, vendor relationship owners, and other stakeholders to facilitate approvals, support compliance reviews, and ensure alignment with brand governance requirements.
• Support brand initiatives, sponsorship activations, and integrated marketing efforts by coordinating timelines, deliverables, creative reviews, asset requests, and stakeholder approvals.
• Manage annual brand budgets, including budget tracking, forecasting, reconciliation, invoice processing, and oversight of brand-funded initiatives.

Requirements:

• Minimum 2 years of experience in brand marketing, brand management, or related experience, preferably within healthcare or insurance.
• Proven experience managing integrated marketing campaigns.

Preferred Skills:

• Strong project management, leadership, and communication skills.
• Strong strategic thinking, creativity, and problem-solving abilities.
• Strong analytical skills and experience using data to inform strategic decisions.
• Excellent communication, interpersonal, and presentation skills, with the ability to influence and build relationships with stakeholders at all levels.
• Strong attention to detail to ensure brand consistency across all touchpoints.