Business Development Manager Tech Innovation

Brady Corporation is seeking a Business Development Manager - new markets and product categories. With the acquisition of Honeywell PSS, Brady is on an ambitious path to expanding its product and solutions portfolio and its presence in various end-markets. . This is a pivotal "Player-Coach" leadership role designed for an agile builder. As the Business Development Manager, you will execute the entire strategic growth lifecycle-from designing market entry strategy and framing strategic partnerships to personally cold-prospecting, negotiating, and closing early revenue deals. You will be supported by a strong technology stack ranging from product identification to the latest in AI, machine vision, RFID, and software.

You won''t just sit in high-level strategy meetings; you will be on the front lines making calls, leading sales pitches, and securing anchor customers. As the venture scales, you will build, mentor, and lead a high-performing business development team.

• Opportunity Identification: Research industry trends, uncover new market segments, and identify prospective business opportunities and leads.

• Outreach & Pipeline Management: Conduct multi-channel outbound prospecting (cold calling, email sequences, LinkedIn networking) and manage a high-volume pipeline in the CRM.

• Relationship Building: Establish and cultivate long-term, high-trust relationships with decision-makers, executives, and potential strategic partners.

• Consultative Selling: Conduct discovery meetings, assess client pain points, present tailored product/service solutions, and deliver persuasive product demonstrations or pitches.

• Deal Closing: Structure agreements, negotiate commercial terms, and collaborate with internal legal and executive teams to close contract negotiations.

• Cross-Functional Collaboration: Partner with Marketing, Product, and Customer Success teams to refine messaging, align growth strategies, and ensure seamless client onboarding.

• Market Identification and Collaboration: Partner with Vertical Market Managers and Global Account Managers to identify new opportunities, and collaborate to the overall benefit of Brady

• Bachelor's degree in Business, Marketing, Engineering, or a related technical/analytical field.

• Minimum 15 years of experience in B2B Strategic Sales, National Account Management, or Enterprise Commercial Leadership,

• Minimum of 3-5 years of direct people management experience leading high-performing sales or account management teams.

• Proven experience managing or collaborating across North America.

• A forward-thinking mindset with a proven track record of driving team adoption of modern AI productivity tools, CRM systems, and data analytics to optimize workflows and strategic output.

• Ability to travel domestically and internationally 40%-60% based to support team members and engage with key strategic partners.

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Who we are:

Brady Corporation is a global industrial technology leader dedicated to making workplaces safer, more productive, and more connected. Backed by a 110+ year legacy of reliability and innovation, we have entered an exciting era of transformation and growth, powered by more than 10,000 team members serving customers across 40+ countries. Following our acquisition of Honeywell''s Productivity Solutions and Services business in August 2026, Brady brings together trusted leadership in safety, materials science, and identification with advanced mobile computing, scanning, and automation.

We help organizations make work safer, more productive, and more connected by transforming everyday critical information into actionable intelligence. Our end-to-end platform unites two powerful pillars:

• Identification Solutions: High-performance labels, safety signs, engineered materials, and rugged industrial printing systems.
• Intelligent Productivity Solutions: Industry-leading mobile computers, barcode/RFID scanners, specialized software, voice automation, and workflow services.

From aerospace, healthcare, and laboratories to manufacturing plants, retail, data centers, and global transportation and logistics hubs, we empower customers to identify, protect, track, and optimize the people, assets, and processes that keep the world running.

Why work at Brady:

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you''ll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Education reimbursement opportunities
• Scholarship program for children of Brady employees
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
• Dress-for-your-day dress code
• Charitable contributions matched through Brady''s Matching Gift program