Business Development & Marketing Specialist

Position Overview

The ideal candidate is a skilled writer and communicator who combines strategic thinking with hands-on execution. This individual is curious, detail-oriented, and highly organized, with the ability to manage multiple priorities while collaborating with attorneys and business professionals across practice areas and office locations.

The successful candidate understands how strategic marketing, business development, and client engagement initiatives can strengthen relationships, elevate professional visibility, and generate new business opportunities. This role requires a proactive, collaborative professional who can translate complex legal services and industry expertise into compelling, client-focused messaging while managing projects from concept through completion.

Key Responsibilities

Business Development & Attorney Support

• Partner with attorneys and the marketing team to identify business development opportunities, strengthen existing client relationships, and support new client acquisition.

• Develop customized proposals, requests for proposals (RFPs), pitches, and presentations that effectively communicate the organization’s capabilities, experience, and value proposition.

• Create, maintain, and update business development materials, including practice group descriptions, representative experience lists, brochures, and presentation materials.

• Assist practice groups and individual attorneys with business development planning, client outreach strategies, and professional profile development.

• Conduct research on clients, prospective clients, industries, competitors, and market trends to inform business development strategies.

• Track marketing and business development activities, assess performance and return on investment, and identify opportunities for continuous improvement.

• Collaborate with attorneys to transform their professional experience, knowledge, and insights into persuasive, client-centered communications.

Digital, Content & Brand Marketing

• Write, edit, and publish content for websites, social media platforms, email campaigns, and other marketing channels.

• Develop engaging social media content and graphics while managing and maintaining an editorial calendar.

• Maintain and optimize website content through WordPress, incorporating search engine optimization (SEO), emerging AI-driven search practices, usability standards, and brand guidelines.

• Draft, edit, and maintain professional biographies, service and practice descriptions, and other website content.

• Identify and develop opportunities to highlight professional expertise through thought leadership, media engagement, organizational news, events, and relevant industry content.

• Coordinate and prepare submissions for legal directories, professional awards, industry rankings, and other recognition programs.

• Support website enhancements, digital marketing projects, and related initiatives in collaboration with external vendors and internal stakeholders.

• Promote consistent brand positioning, messaging, and visual identity across marketing materials and business development initiatives.

Events, Sponsorships & Client Engagement

• Plan and coordinate continuing legal education (CLE) programs, client seminars, webinars, conferences, receptions, sponsorships, and other professional events.

• Oversee event logistics, including venue selection, contracts, catering, invitations, registration, presentation materials, and post-event communications.

• Collaborate with attorneys and internal stakeholders to develop programs that deliver meaningful value to clients, prospective clients, and professional audiences.

• Coordinate event marketing, attendee engagement, and follow-up activities while evaluating participation and overall effectiveness.

• Manage participation in selected sponsorships, conferences, professional directories, and other opportunities that enhance organizational visibility and strengthen client relationships.

Internal Communications & Firmwide Initiatives

• Develop and distribute internal communications, including organizational announcements, employee updates, news, and marketing and business development communications.

• Maintain and update relevant information and resources on the internal company intranet.

• Collaborate with attorneys, leadership, and business professionals across multiple offices and practice areas.

• Contribute to organization-wide strategic planning, brand development, marketing, and business development initiatives.

• Adapt to evolving business needs and priorities while supporting additional marketing and business development projects as assigned.

• Travel occasionally to other office locations, client events, conferences, and organizational programs as needed.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, business, or a related field.

• Five or more years of experience in marketing, business development, client development, or a related function within a professional services organization preferred.

• Experience in legal marketing or within a law firm environment strongly preferred.

• Exceptional writing, editing, and proofreading skills, with the ability to translate complex information into clear, compelling, and audience-focused communications.

• Strong interpersonal and relationship-building skills, with the confidence to collaborate directly with attorneys, organizational leadership, and business professionals.

• Excellent organizational and project management abilities, including the capacity to manage competing priorities, coordinate multiple projects, and meet deadlines.

• Strong attention to detail and a commitment to accuracy, consistency, and high-quality deliverables.

• Proficiency in Microsoft Office applications, including Word, PowerPoint, Excel, and Outlook.

• Experience managing website content through WordPress and using email marketing platforms such as Constant Contact.

• Familiarity with Adobe Creative Suite, Canva, or comparable graphic design tools.

• Knowledge of SEO, digital marketing, social media strategy, and emerging AI-powered marketing and search tools preferred.

• A proactive, resourceful, and collaborative approach, with the ability to take ownership of projects and carry them through from initial planning to final execution.

Work Environment & Schedule

This is a full-time position based in a suburban Milwaukee-area office. Following an initial onboarding period, eligible employees may work remotely up to two days per week, subject to supervisory approval and the achievement of established performance expectations. Occasional travel to other office locations and professional events may be required.

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance

Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.