Campaign Manager

Overview

Waters Corporation is seeking a driven and detail-oriented Campaign Manager to design, execute, and optimize integrated marketing campaigns that fuel pipeline growth and deliver measurable commercial impact. This individual contributor role partners closely with Product Marketing, Inside Sales, Sales Enablement, Regional Marketing, and Commercial Excellence teams - including Tradeshows, Creative Services, Content, and Digital Marketing - to ensure campaigns are executed end to end, aligned to business priorities, and designed to achieve lead and revenue targets. Acting as the quarterback for assigned campaigns, this role ensures flawless delivery across channels and rigorous measurement against defined KPIs.

Responsibilities

Campaign Planning & Alignment

• Translate business priorities into tactical campaign plans with clear channel mixes mapped to the customer journey.
• Collaborate with Product Marketing, Segment Leaders, and Regional teams to support growth initiatives, new product launches, and pipeline acceleration.

Campaign Execution

• Manage day-to-day execution of assigned campaigns across digital, events, and partner channels.
• Coordinate with internal Centers of Excellence (creative, content, digital, tradeshows) to deliver integrated, high-quality campaign assets.
• Ensure campaigns launch on time, on budget, and with measurable outputs.

Optimization & Reporting

• Monitor campaign performance in real time and adjust tactics to maximize ROI.
• Track and report on KPIs including engagement, MQLs, SQLs, pipeline, and revenue contribution.
• Partner with Analytics and Revenue Operations to deliver reporting and insights back to stakeholders.

Lead Management & Funnel Support

• Collaborate with Inside Sales to optimize lead capture, routing, and nurturing processes.
• Ensure campaign-generated leads are seamlessly handed off and actively supported through the funnel.
• Contribute to funnel conversion improvements by driving higher-quality, sales-ready marketing qualified leads.

Qualifications

• 4-6 years of experience in B2B marketing, with emphasis on campaign and demand generation.
• Proven expertise in multi-channel campaign execution (digital, events, and/or partner marketing).
• Strong knowledge of funnel management and lead lifecycle processes.
• Data-driven mindset with demonstrated ability to analyze KPIs and optimize programs.
• Exceptional organizational skills and ability to manage multiple campaigns simultaneously.
• Strong communication and collaboration skills, with experience working cross-functionally across teams and regions. #LI-Hybrid

Company Description

Waters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide.

Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.

Key Words

#Campaign Planning # Team Leadership # Campaign Execution & Optimization, Lead Management & Funnel Support'' #Performance Measurement & Reporting # Return on Marketing Investment # Funnel Fill. #Target setting