Category Campaign Project Intern (TikTok Shop - US Operation) - 2026 Start (BS/MS)

The e-commerce industry has grown tremendously recently, becoming a hotly contested space among leading Internet companies. Its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our campaign team. Together, we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users.

Step into a dynamic role with the US operation team, where you'll play a vital part in executing varies campaigns for some of the most iconic brands. Be at the forefront of innovation, contributing to cutting-edge campaigns and driving forward the yearly strategic modules that define success. In this role, you'll help power the future of e-commerce, supporting high-impact initiatives that connect brands with consumers in meaningful ways. Join us as we shape the future of e-commerce here at TikTok Shop!

As a Project Intern, you will contribute to impactful short-term projects and gain hands-on experience in a fast-paced, professional environment. This internship offers the opportunity to develop practical skills, apply your knowledge to real-world challenges, and explore your career interests.

Applications are reviewed on a rolling basis, so we encourage you to apply early.

Responsibilities

• Support category management projects for TikTok Shop US EBHV, including Electronics, Books, Hardlines, and Virtual Goods categories.
• Conduct market, competitor, consumer trend, and category research to identify business opportunities and category growth potential.
• Analyze category performance and business metrics, including GMV, traffic, conversion, AOV, pricing, assortment, seller performance, and campaign effectiveness.
• Assist in developing category growth plans, promotional strategies, campaign proposals, and operational playbooks.
• Collaborate with cross-functional teams, including seller management, creator/affiliate, campaign, product, governance, logistics, and marketing teams, to support project execution.
• Prepare business reports, project trackers, and presentation materials for internal reviews and leadership updates.
• Support ad hoc strategic projects related to category expansion, seller incubation, assortment optimization, and marketplace operations. Minimum Qualifications:
• Currently pursuing a Bachelor's or Master's degree in Business, Economics, Marketing, Data Analytics, Statistics, E-commerce, or a related field.
• Strong interest in e-commerce, social commerce, marketplace operations, consumer products, and the TikTok ecosystem.
• Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable business insights.
• Proficiency in Excel.
• Strong communication and collaboration skills, with the ability to work effectively in a cross-functional environment.
• Highly organized, detail-oriented, self-motivated, and able to manage multiple priorities in a fast-paced environment.

Preferred Qualifications:

• Prior internship experience in e-commerce, retail, marketplace, consulting, consumer goods, category management, business operations, or data analytics.
• Experience with SQL, Tableau, Power BI, or other data analysis and visualization tools.
• Familiarity with TikTok, creator economy, affiliate marketing, livestream commerce, or content-driven shopping behavior.
• Interest or experience in EBHV-related categories, including consumer electronics, smart devices, home improvement, automotive accessories, books/media, gaming, software, or virtual goods.
• Entrepreneurial mindset with strong ownership, curiosity, and willingness to learn in an ambiguous and high-growth environment.

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy