CF Patient Marketing Associate Director (Contract)909

General/Position Summary

The Associate Director, US CF Patient Marketing, will provide temporary support to Vertex’s US CF patient marketing team during a team member’s bonding leave. This contractor will support the development and execution of patient marketing initiatives across Vertex’s CFTR modulator portfolio, with a primary focus on ALYFTREK, Vertex’s latest FDA-approved medicine for CF.

The role will be accountable for assessing the market landscape; supporting patient marketing plans and tactics for ALYFTREK and TRIKAFTA, including planning related to potential label expansions into younger age groups; and maintaining continuity across the team’s branded and unbranded priorities. Working with cross-functional partners, the Associate Director will help deliver coordinated, patient-facing initiatives across the portfolio and with a keen focus on tactic measurement and performance.

Key Duties & Responsibilities

• Partner with US CF Patient Marketing Lead to shape the evolution of the brand strategy, messaging, and upcoming potential label expansions of ALYFTREK and TRIKAFTA into younger age groups
• Support development and implementation of strategic and tactical plans for patient audiences for ALYFTREK and TRIKAFTA
• Support development of muti-channel marketing campaigns to educate patients and caregivers on ALYFTREK and support treatment initiation with large focus on enabling patients to transition from TRIKAFTA
• Support the development of multichannel marketing campaigns to educate patients and caregivers about ALYFTREK and support treatment initiation, with a particular focus on patients transitioning from TRIKAFTA
• Develop and execute unbranded patient marketing initiatives for assigned portfolio priorities, from planning through delivery
• Lead patient adherence activities and projects with cross functional partners
• Collaborate with Vertex communications review committee to approve materials for external use with customers
• Generate and consolidate key insights across patients, caregivers and other stakeholders through market research, panels, field team insights, advisory boards, etc.
• Develop strong partnerships with marketing team, patient services, field sales and other cross functional partners to support business goals
• Ensures appropriate metrics are in place to measure impact of tactics in field
• Manage agency partners to ensure on budget and timely deliverable

Required Experience

• Typically requires 10 years of experience, or the combination of education and experience

Required Knowledge/Skills

• Strong team player with an ability to collaborate cross-functionally and help partners accomplish shared objectives
• Direct patient support or patient marketing experience
• Direct experience with legal, regulatory, medical committee for review of tactics
• Ability to simplify and innovate (push against the status quo)
• Ability to work in a fast-paced environment, multi-task and self-prioritize workload
• Ability to oversee generation of insights and apply those insights to business problems/opportunities
• Strong analytical mindset to lead others to solve complex problems
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
• Strong working knowledge of MS Office applications, including PPT, Excel and Word
• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency)