Channel Strategist

Channel Strategistneeds 5 years marketing automation experience in Marketo.

Channel Strategistrequires:

• 3 years experience in channel strategic role.
• DALLAS, TX, LAS VEGAS, NV
• 5 years marketing automation experience in Marketo.
• 2 years experience in CRM Microsoft Dynamics.
• Experience working within flowchart applications Visio.
• Strong communication skills, with the ability to write and deliver clear, actionable plans and technical requirements.
• Experience in understanding, interrogating and distilling data and insights from a broad range of sources.
• Detail-orientated and organized with excellent project management skills.
• Self-starter with the ability to troubleshoot and problem solve.
• Experienced within Marketing Automation Platform (Marketo) to deliver regular reports and draw insights on historical lead data, audience attributes, and lead performance metrics to support channel planning strategies.
• Familiarity with marketing automation operational lead management programs such as lead scoring, lead source, lead lifecycle.
• Familiarity with CRM tools Microsoft Dynamics and Salesforce.
• Experience working with CRM teams to support lead management optimizations across marketing and sales.
• Lead, audience management
• Measurement & Performance Analytics
• Channel Planning & Strategy

Channel Strategistduties:

• Collaborate with marketing and sales operations stakeholders to gather insights for channel plans and capability advancement.
• Document current state processes and workflows and propose opportunities for optimizations and customer journeys to improve CRO.
• Benchmark industry metrics for lead management and maintain lead management guides and playbook for stakeholders.
• Support project management to ensure detailed channel requirements are outlined for channel operational activation.
• Prepare technical requirements documentation for CRM, Web development, and operational teams to support client experience optimizations and activation across SVB applications.
• Support Sales Operations critical requests in tracking form submissions within same day turn around.
• Identify trends, gaps, and opportunities from raw lead data to support channel plans and strategies.
• Track KPIs and performance of channel campaigns while partnering with analytics.
• Partner with analytics in maintaining lead reporting and translate data into visuals for channel plans.
• Conduct complex troubleshooting for stakeholders to identify root cause problems, implement fixes, and propose long-term solutions in collaboration with MarTech and Operations to prevent future reoccurrences.
• Collaborate with stakeholders in identifying target audience attributes and work cross-functionally in maintenance of audience segmentation.
• Incorporate audience targeting recommendations within channel plans.