Channel Strategistneeds 5 years marketing automation experience in Marketo.
Channel Strategistrequires:
3 years experience in channel strategic role.
DALLAS, TX, LAS VEGAS, NV
5 years marketing automation experience in Marketo.
2 years experience in CRM Microsoft Dynamics.
Experience working within flowchart applications Visio.
Strong communication skills, with the ability to write and deliver clear, actionable plans and technical requirements.
Experience in understanding, interrogating and distilling data and insights from a broad range of sources.
Detail-orientated and organized with excellent project management skills.
Self-starter with the ability to troubleshoot and problem solve.
Experienced within Marketing Automation Platform (Marketo) to deliver regular reports and draw insights on historical lead data, audience attributes, and lead performance metrics to support channel planning strategies.
Familiarity with marketing automation operational lead management programs such as lead scoring, lead source, lead lifecycle.
Familiarity with CRM tools Microsoft Dynamics and Salesforce.
Experience working with CRM teams to support lead management optimizations across marketing and sales.
Lead, audience management
Measurement & Performance Analytics
Channel Planning & Strategy
Channel Strategistduties:
Collaborate with marketing and sales operations stakeholders to gather insights for channel plans and capability advancement.
Document current state processes and workflows and propose opportunities for optimizations and customer journeys to improve CRO.
Benchmark industry metrics for lead management and maintain lead management guides and playbook for stakeholders.
Support project management to ensure detailed channel requirements are outlined for channel operational activation.
Prepare technical requirements documentation for CRM, Web development, and operational teams to support client experience optimizations and activation across SVB applications.
Support Sales Operations critical requests in tracking form submissions within same day turn around.
Identify trends, gaps, and opportunities from raw lead data to support channel plans and strategies.
Track KPIs and performance of channel campaigns while partnering with analytics.
Partner with analytics in maintaining lead reporting and translate data into visuals for channel plans.
Conduct complex troubleshooting for stakeholders to identify root cause problems, implement fixes, and propose long-term solutions in collaboration with MarTech and Operations to prevent future reoccurrences.
Collaborate with stakeholders in identifying target audience attributes and work cross-functionally in maintenance of audience segmentation.
Incorporate audience targeting recommendations within channel plans.