Role Overview
The Chief Marketing Officer (CMO) will own and operate the full growth engine of the business—leading all marketing, demand generation, and call center operations that drive revenue at scale. This executive will combine strategic leadership with operational rigor, building high-performance systems across digital marketing, brand, outbound and inbound call centers, and data infrastructure.
The CMO will partner closely with the CEO, CFO, and Commercial Leadership to align growth strategy, investment, and execution speed across the organization.
Core Responsibilities
Own the Growth Engine
- Lead all marketing and call center operations that power company growth.
- Oversee outbound and inbound call center performance, including dialer platforms (e.g., Five9, Convoso) and lead routing systems.
- Ensure seamless integration between marketing channels, call center operations, and sales conversion.
Drive Leads at Scale
- Develop and execute omni-channel marketing strategies that deliver high-quality leads at the lowest cost per lead.
- Own lead volume, quality, conversion rates, and acquisition efficiency across all channels.
- Balance brand-building with performance marketing to support both short-term growth and long-term market leadership.
Build Smarter Systems
- Leverage cloud-based data and analytics platforms (e.g., AWS, Salesforce, Google Analytics) to track, automate, and optimize campaigns.
- Establish dashboards, attribution models, and performance reporting that drive decision-making.
- Continuously test, iterate, and improve marketing and call center workflows through data-driven insights.
Executive Partnership & Financial Alignment
- Partner with the CEO, CFO, and Commercial/Market Development leadership to align growth strategy, budget allocation, and execution velocity.
- Ensure marketing spend is disciplined, measurable, and tied directly to revenue outcomes.
- Support forecasting, capacity planning, and scalability initiatives.
Team Leadership & Culture
- Build, lead, and scale a high-performing marketing and call center organization.
- Recruit, develop, and retain top talent across performance marketing, operations, analytics, and call center leadership.
- Foster a results-driven, accountable culture that thrives under pressure and consistently delivers impact.
Requirements
Qualifications & Experience
Required
- Experience in construction, home improvement, home services, residential retail, or adjacent industries.
- Proven experience leading call center operations and/or performance marketing teams at scale.
- Strong familiarity with dialer systems (Five9, Convoso), CRMs (Salesforce, HubSpot), and marketing automation tools.
- Experience working with cloud-based data platforms (AWS, Snowflake, Google Cloud, or similar).
- Highly data-driven mindset with demonstrated success optimizing lead cost, volume, and quality.
- Bachelor’s degree required.
Preferred
- Master’s degree (MBA or related).