Client Marketing Campaign Manager

About Calamos

Calamos is a diversified, global asset and wealth management firm offering a wide range of innovative investment strategies. As one of the top liquid alternative asset managers in the world, Calamos maintains dedicated investment teams across all asset classes, with global research capabilities and access to specialized private and public markets. Calamos offers investment strategies and personal wealth management solutions through separately managed portfolios, mutual funds, ETFs, closed-end funds, private funds, and UCITS funds. Clients include major corporations, pension funds, endowments, foundations, and individuals, as well as the financial advisors and consultants who serve them. Headquartered in the Chicago metropolitan area (with offices in both Naperville and Fulton Market in Chicago), the firm also maintains offices in New York, San Francisco, Milwaukee, Portland, and the Miami area.

Summary of the Role

The Client Marketing Campaign Manager is responsible for building and executing campaigns and ongoing investment content subscriptions, outreach and programs that keep clients and prospects informed and engaged. This includes building and deploying automated digital marketing journeys, working with data science team to develop data-driven targeting and tracking, and automated subscriptions. This role will be hands-on in helping to develop and execute new campaign resources and platform tools and will also collaborate on content and messaging tailored for specific audiences.

Primary Responsibilities

Marketing automation and digital journeys:

• Design, build, and deploy automated digital marketing journeys and manage aligned assets, focused on client lifecycle through nurture, onboarding, re-engagement, event, and content- and action-triggered programs

• Contribute to the development and improvement of campaign process, resources, templates, and platform tools - and aligned with data science in targeting audiences and tracking results.

• Work with digital team to manage ongoing investment content subscriptions, including cadence, list management, preferences, and performance

• Help configure and maintain automated subscription workflows to ensure accurate, timely, and compliant delivery

Data-driven targeting, lead generation and measurement:

• Partner with the data science team to develop audience segmentation, targeting models, and tracking frameworks

• Collaborate and get agreed-upon campaign KPIs and build dashboards and reports on engagement, conversion, and pipeline influence

• Use A/B testing and performance analysis to refine messaging, timing, and channel mix

• Help develop agreed-upon lead generation parameters that attract, capture, and convert qualified prospects through multiple campaign touchpoints such as targeted email, gated content, webinars, events, paid and social, and partner programs

• Manage SQ leads handoff to sales, and maintain MQ leads pipeline for further nurture. Track and report on lead volume, lead quality, conversion rates, cost per lead, and use the results to refine targeting and channel mix

• Help identify and test new tactics and channels to grow the prospect database and improve lead quality

Campaign strategy, delivery and execution:

• Work with the broader client marketing team to plan, build, and execute multi-channel marketing campaigns and outreach programs for client and prospect audiences that are tailored to intermediary and RIA distribution channels - and facilitate the tracking of results / KPIs.

• Help build campaign landing pages, forms, and conversion paths that capture leads and feed them into the CRM

• Help deliver the full campaign lifecycle: brief, audience selection, build, QA, deployment, reporting, and optimization

• Work with marketing teams to shape messaging for specific audiences and segments

• Translate investment commentary and thought leadership into effective campaign assets

Compliance and Governance

• Work with Compliance and Legal to ensure all communications meet regulatory and internal review requirements

• Maintain accurate records of campaign approvals, audiences, and distribution

• Uphold data privacy, consent, and email regulations (e.g., CAN-SPAM, GDPR/CCPA where applicable)

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field required

• [3-5+] years of experience in campaign management, digital marketing, or marketing operations

• Experience in asset management, financial services, or another regulated industry

• Familiarity with investment content, fund marketing, and advisor or institutional audiences

• Hands-on experience with marketing automation and email platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Pardot, Eloqua)

• Experience building automated journeys and managing subscription or preference programs

• Working knowledge of CRM systems (e.g., Salesforce) and audience segmentation

• Strong analytical skills, with comfort interpreting performance data and working with data teams

• Excellent project management, organization, and attention to detail

• Strong written and verbal communication skills

Preferred

• Working knowledge of SQL, HTML/CSS, or BI tools (e.g., Tableau, Power BI)

• Experience with web analytics and attribution tools

• Relevant certifications (e.g., Salesforce, Marketo, HubSpot)

Core Competencies

• Hands-on, builder mindset with a bias toward execution

• Collaborative approach across marketing, data, sales, and compliance

• Curiosity about data and a test-and-learn approach

• Ability to manage multiple campaigns and deadlines at once

• Strong judgment in a regulated, detail-sensitive environment

Compensation Disclosure

The compensation for this role takes into account various factors, including work location, individual skill set, relevant experience, and other business needs. The estimated base salary range for this position is $100,000- $130,000. Additionally, this position is eligible for an annual discretionary bonus.

Benefits

Calamos offers a comprehensive benefits package, including health and welfare benefits (medical, dental, vision, flexible spending accounts, and employer-paid short and long-term disability), as well as retirement benefits (401(k) and profit sharing), paid time off, paid parental leave, and other wellness benefits.