Communications & Content Specialist

MAJOR ACCOUNTABILITIES include the following.  Other duties may be assigned.

Content Development and Communications: 

• Develop internal and external communications, including news releases, talking points, scripts, quotes, and other content.
• Create, curate, and manage content—including text, images, videos, and infographics—for websites, blogs, social media, email campaigns, and other digital platforms.
• Develop and maintain a content calendar to ensure consistent, timely content delivery across all platforms.
• Prepare communications materials and media reports for monthly board meeting presentations.
• Create bi-annual archive of media clippings.
• Utilize the Cision media platform to compile media contact lists, track and compile media coverage daily to assess news value and impact, and generate actionable insights for strategic communications
• Ensure consistency in content with the brand’s voice and messaging, collaborating closely with the Marketing & Communications team, our marketing/pr agency, and other internal departments to align content with organizational goals.
• Stay current with industry trends, best practices, and emerging technologies in digital content and communications.

Photography and Visual Content: 

• Develop and manage a comprehensive photography plan, including photo selection for marketing purposes and maintaining a schedule of photographic opportunities for effective planning.
• Capture and document key events and initiatives within the building for social media, sales department use, and marketing archives.
• Collaborate with relevant department to photograph internal events, key initiatives, and employee headshots.
• Oversee the uploading, organization, and efficient access of photos.
• Assist in producing PowerPoint slideshows; re-sizing logos and photos; creating online photo galleries; fulfilling photo requests.
• Utilize visual storytelling techniques to create compelling narratives through photographs and video production for social media

Digital Platform Management and Engagement: 

• Regularly update MCCNO platforms and oversee social media accounts to ensure content accuracy, audience engagement, and positive brand representation.
• Maintain content calendars, write and schedule posts, and manage interactions with the online community.
• Develop and implement social media strategies to increase brand awareness, engagement, and traffic.

Special Tours and Facility Events: 

• Manage all aspects of special tours and facility events, including VIP visits and special presentations, from planning through execution; create agendas, planning materials, scripts.
• Coordinate all logistical aspects of tours and facility events, including securing guest speakers, securing space, arranging food and beverages, parking, and ensuring overall event execution in collaboration with relevant departments.
• Serve as the primary tour guide, utilizing comprehensive knowledge of the building's features, history, and operations to deliver engaging and informative tours.
• Consult event calendar to determine tour availability and request access to events as needed; collaborate with internal departments to highlight key features and areas of interest during tours.
• Maintain and update tour materials, including brochures and maps, and manage feedback to continuously improve tour quality and guest satisfaction.
• Escort photographers and videographers on shoots as needed.

Administrative and Internal Support:

• Maintain inventory, source, obtain pricing, order, and track delivery of promotional items and specialty supplies.
• Answer phones in a professional and courteous manner, assist callers with requests and/or route calls to the appropriate personnel/department, take complete and accurate messages and communicate in a timely manner.
• Collaborate with various internal departments to support communication needs, such as advertising opportunities, promotional content, and departmental initiatives.
• Assist with special projects and initiatives as needed to ensure cohesive and effective organizational communication.
• Assist with setup and teardown of Marketing & Communications events.
• Serve as backup to the Marketing Technology Coordinator in the use of website, surveys and email marketing tools.
• Support management with administrative tasks as needed, including arranging rides to off-site events, receiving visitors, or visitor parking.

Other Skills and Abilities                                                     

• Strong writing, editing, and proofreading skills with an eye for detail.
• Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
• Prioritize and plan work activities, use time efficiently to ensure that deadlines are met.
• Maintain accuracy, thoroughness and confidentiality and perform under minimal supervision including troubleshooting as needed.