Communications Coordinator

Primary Purpose

Provide design leadership and content creation support that advances the District's brand, marketing campaigns, and storytelling efforts. The Communications Coordinator produces high-quality visual and written content across print, digital, and social platforms, ensuring consistency with District brand standards and alignment with the strategic priorities of the Communications Department.

Education / Certification

• Bachelor's degree in graphic design, communications, marketing, journalism, digital media, or related field
• Equivalent combination of education and professional experience may be considered

Special Knowledge / Skills

• Strong proficiency in industry-standard design software (Adobe Creative Suite - Photoshop, Illustrator, InDesign; familiarity with Canva and similar platforms)
• Demonstrated ability to design for print, digital, social, and large-format applications
• Strong writing, editing, and proofreading skills with attention to tone, clarity, and audience
• Working knowledge of brand standards, typography, layout principles, and visual hierarchy
• Familiarity with photo and video editing tools (Adobe Premiere, Lightroom, or comparable)
• Ability to manage multiple projects, deadlines, and stakeholders simultaneously
• Strong collaboration skills and a service-oriented mindset
• Working knowledge of accessibility standards for digital content (ADA, WCAG)

Experience

• Minimum two (2) years of professional experience in graphic design, content creation, marketing, or a related field
• Portfolio demonstrating range across print, digital, and social platforms required

Major Responsibilities and Duties

Graphic Design & Visual Content

• Design high-quality graphics and visual content for District marketing campaigns, publications, events, and digital platforms, including flyers, brochures, infographics, social media graphics, banners, signage, advertisements, and presentations.
• Apply and uphold District brand standards across all design work, ensuring consistency in typography, color, voice, and visual identity.
• Develop branded templates and design assets that support consistent campus and department communications.
• Prepare files for print and digital production, coordinating with vendors as needed.

Content Creation & Storytelling

• Write, edit, and produce content that highlights student achievement, staff excellence, district programs, and community impact.
• Support the development of social media content, including graphics, short-form video, and written copy, in coordination with the Coordinator of Communications.
• Contribute to the District's storytelling efforts across print, digital, and social channels, in alignment with the District's narrative and messaging priorities.
• Assist with content development for District publications, newsletters, annual reports, and recognition materials.

Campaign & Project Support

• Support the planning and execution of integrated marketing campaigns (enrollment, recruitment, awareness, engagement) through coordinated visual and written content.
• Manage assigned design and content projects from intake through delivery, ensuring deadlines, quality standards, and brand alignment are met.
• Participate in the Communications Project Request process to intake, prioritize, and deliver creative work across the District.
• Maintain organized digital asset libraries for graphics, photography, and templates.

Collaboration & Department Support

• Collaborate with the Multimedia Coordinator on visual storytelling, ensuring photography, video, and graphic design are cohesive across platforms.
• Coordinate with the Multimedia/Web Specialist on graphics that bridge web and campaign needs, while maintaining clear ownership boundaries.
• Support the Coordinator of Communications with social-media-ready content and event graphics.
• Support District and special events (Opening of Schools, banquets, recognitions) with branded materials, signage, programs, and visual elements.
• Provide design support for crisis and time-sensitive communications when needed.

Brand Stewardship & Continuous Improvement

• Serve as a day-to-day steward of the District brand, providing guidance to staff and campuses on appropriate use of logos, templates, and visual standards.
• Stay current on design trends, content best practices, and emerging tools relevant to K-12 communications.
• Recommend improvements to design workflows, asset management, and content production processes.
• Other duties as assigned.

Supervisory Responsibilities

None.

Working Conditions

Mental Demands / Physical Demands / Environmental Factors

• Maintain emotional control under stress and deadline pressure
• Frequent districtwide travel between campuses and District facilities
• Occasional evening and weekend work to support events and time-sensitive campaigns
• Prolonged use of computer and design software
• Occasional lifting and carrying of event materials, signage, and equipment (up to 25 lbs)