Position/Role: Communications Director The Communications Director is responsible for developing the ADP brand. They develop messaging in careful coordination with party partners and spearhead crisis communications and public relations to manage the party's image. The Communications Director is a key collaborator for the Party Chair, Executive Director, Finance Director, and Political Director as the author and manager for the production of talking points, speeches, literature, and public-facing documents and presentations. The Communications Director manages the Communications Department and any and all Communications Department staff. In addition to playing a critical role internally, the Communications Director maintains successful consultative relationships with other campaigns, candidates, and allied groups. They manage relationships with the press and serve as the party's principal staff spokesperson. The Communications Director reports to the Executive Director and the Chair. The expected pay range for this position is $85,000-$90,000 annually. Essential Job Functions
Strategy/Messaging - Develop and implement a robust communications plan that tells ADP’s story through a variety of platforms.
- Plan content calendars that advance the party brand and message.
- Ensure there is coherent messaging alignment amongst all party surrogates and execute issue topic research.
- Coordinate regularly with Communications Teams for Elected Officials, DSCC, DCCC, DNC, ADLCC, and Democratic nominees/candidates to ensure message cohesion and party platform consistency.
- Provide messaging training and talking points to ADP principals, candidates, and local affiliate organizations.
Press/Events
- Develop and maintain strong relationships with national and statewide media members.
- Approve all external communications as they pertain to the party platform, party spokespeople, surrogates, and party leadership.
- Monitor daily news events, apply sound judgment when speaking on the record, and positively represent the party.
- Work with the ED and other party staff as applicable to plan media and logistics around large party events such as State Committee Meetings, fundraisers, and party-building events.
- Write speeches, talking points, and handle media preparation for party surrogates and spokespeople.
Digital - Create a coherent digital strategy that supports ADP’s brand and electoral goals.
- Create and execute all aspects of social media.
- Partner with the Finance Director to manage and execute digital advertising across multiple platforms, and direct vendors on digital fundraising campaign tactics.
- Manage ADP’s website maintenance - updates, content, analytics tracking, etc.
Management
- Supervise ADP Communications Department staff, provide regular feedback, and hold staff accountable to expectations
- Routinely assess direct reports’ and interns' skills and performance. Provide feedback to develop their individual skills to benefit the performance of the team through weekly staff meetings and one-on-one check-ins.
- Routinely assess departmental progress on objectives and targets.
- Maintain an effective, transparent relationship with the Chair of Chairs in order to ensure an efficient line of communication to the County Chairs.
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