Communications & Public Relations Director

Who We Are
Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program.

 

Position Summary
The Communications & Public Relations Director guides Xponential’s enterprise-wide communications strategy, including public relations, franchisee communications, and crisis-management communications. This role develops and executes communication strategies that support business priorities, protect and enhance the Company’s reputation, ensure consistent messaging across audiences, and strengthen engagement with franchisees, media, and other stakeholders. The Director works closely with communications team members and outside PR resources, and ensures effective messaging, processes, and responses are in place for key initiatives, sensitive issues, media inquiries, franchisee feedback, and other high-impact matters.