About the Role
ComForCare Home Care of San Jose is looking for a Community Liaison / Home Care Marketer to grow the number of seniors and families we serve across San Jose, Santa Clara County and the South Bay. You will be the face of our agency in the community — building referral relationships with hospitals, skilled nursing facilities, assisted living communities, physicians, case managers and senior organizations, and meeting with families who are looking for in-home care for a loved one.
This role also owns our local brand and social media presence. You will keep our Facebook, Instagram, LinkedIn and Google Business Profile active and accurate, gather reviews and testimonials, and make sure families searching for home care in San Jose find ComForCare first.
This is a field-based role. Most of your week is spent out in the community visiting referral partners, attending events and meeting families, with time in the office for planning, follow-up and social media.
What You Will Do
Community Outreach and Business Development
- Build and maintain relationships with referral sources: hospitals, skilled nursing and rehab facilities, assisted living and senior living communities, home health and hospice agencies, physician offices, case managers, social workers, discharge planners, elder law attorneys and senior centers
- Plan and complete a weekly schedule of in-person visits, drop-ins, in-services and lunch and learns
- Represent ComForCare at health fairs, senior expos, chamber events and community networking groups
- Identify new referral opportunities in San Jose and surrounding South Bay communities
- Track all outreach activity, leads and referrals in our CRM and report results weekly
Family and Client Engagement
- Respond to inquiries from families and guide them through how in-home care works
- Conduct in-home consultations and assessments alongside the care team to match clients with the right level of care
- Follow up with families and referral partners after start of care to make sure expectations are being met
Branding and Social Media
- Assist with managing the office's Facebook, Instagram, LinkedIn and Google Business Profile
- Create and schedule posts that highlight our caregivers, clients' stories (with permission), community events and senior care tips
- Request and respond to online reviews and testimonials
- Watch local competitor activity and community needs and bring ideas back to the owner
What We Are Looking For
- 2+ years of experience in sales, business development, community outreach or marketing, ideally in home care, home health, hospice, senior living or another healthcare setting
- Existing relationships with healthcare referral sources in Santa Clara County are a strong plus
- Comfortable with social media for business, including Facebook, Instagram, LinkedIn and Google Business Profile, and basic design tools such as Canva
- Warm, confident communicator who can speak with a hospital discharge planner in the morning and a worried adult daughter in the afternoon
- Organized and self-directed; you manage your own calendar and territory
- Valid California driver's license, reliable vehicle and auto insurance
- Bilingual in Spanish, Vietnamese, Mandarin or Tagalog is a plus
- Bachelor's degree in marketing, communications, healthcare administration, social work or a related field preferred, or equivalent experience
About ComForCare
ComForCare is a national in-home care provider with more than 200 independently owned and operated offices. Our San Jose office provides non-medical home care, including companionship, personal care, dementia care and respite care, so older adults can live their best life possible at home.
Live your best life possible while helping others live theirs.
Our Caregivers are the heart and soul of what we do. For that reason, we put our CaregiversFirst each and every day.
At ComForCare, it is our CaregiverFirst promise, that our caregivers will be:
- Treated with respect and dignity.
- Provided exceptional training on a regular and ongoing basis.
- Are never alone in the field - support is always available.
- Thoughtfully matched with clients that they are compatible with.
Join our team and be a part of a certified Great Place To Work®! Thousands of ComForCare employees were surveyed and the response was overwhelmingly positive, with 90% agreeing that ComForCare is in fact a Great Place To Work®.
By selecting the positions below, you acknowledge that you are applying for employment with an independently owned and operated ComForCare franchisee, a separate company and employer from ComForCare and any of its affiliates or subsidiaries. You understand that each independent franchisee is solely responsible for all decisions relating to employment including (and without limitation to) hiring and termination, and ComForCare does not accept, review or store my application. Any questions about your application or the hiring process must be directed to the locally owned and operated ComForCare franchisee.
Equal Opportunity Employer: Disability/Veteran.