BrightStar Care is a nationally recognized provider of home health care and medical staffing services. We deliver ‘A Higher Standard’ of care through skilled nursing, personal care, and companion services, helping families and healthcare facilities meet their needs with compassion and professionalism. At BrightStar Care, we believe that caring is more than a job - it's a way of life. Our team provides compassionate, personalized home healthcare services that help clients live safely and independently where they're most comfortable. Guided by our core promise of A Higher Standard of Care, we're proud to combine clinical excellence with genuine compassion in every interaction.
JOB SUMMARY
We are looking for a relationship-driven, self-motivated Community Liaison to grow our agency’s presence in the community and drive new client admissions. This part-time role (approximately [20–25] hours per week) is responsible for developing strong referral partnerships, executing a consistent outreach route, converting inbound leads, and representing our brand with professionalism and empathy.
You will play a key role in helping families access the care they need while supporting the continued growth of our agency. This is an ideal fit for someone who is energized by meeting people, works well without daily supervision, and wants to see a direct line between their effort and their results.
GROWTH OPPORTUNITY
This position is intentionally structured as part-time so the right person can build the territory the right way. As referral relationships and admissions grow, the role is designed to expand — and once mutually agreed-upon performance and growth benchmarks are consistently met, BrightStar Care intends to transition this position to full-time with expanded compensation and benefits. Specific benchmarks will be established and reviewed with the Branch Owner during onboarding and revisited at regular intervals.
KEY RESPONSIBILITIES
• Referral Partner Development
o Build and maintain strong relationships with referral sources including hospitals, SNFs, ALFs, hospice programs, physicians, and community organizations.
o Conduct regular in-person visits, drop-ins, tours, and networking events (10-20 quality visits per week). Share value-added updates such as availability, success stories, care offerings, and educational materials.
o Represent BrightStar Care at chamber meetings, health fairs, CEU events, and community functions.
o Host or coordinate in-services, lunch-and-learns, and community events.
Lead Generation & Conversion
o Generate new business through regular visits, calls, and networking events.
o Identify, cultivate, and maintain relationships with referral sources such as hospitals, physician offices, senior living communities, rehabilitation centers, case managers, and social workers.
o Respond to all new inquiries within 1–2 hours during scheduled working hours.
o Conduct discovery conversations to understand client/family needs.
o Guide families through service options and next steps.
o Maintain a high lead-to-client conversion rate in alignment with agency goals.
o Meet or exceed established sales targets and conversion metrics.
• Sales Strategy & Route Management
o Develop and manage a weekly outreach route organized by geographic zones and partner tiers.
o Promote and cross-sell the full range of BrightStar Care services—including personal care, skilled nursing, and medical staffing.
o Build and maintain tiered referral-source lists and track relationships in CRM systems
o Track all activities in the CRM, including visits, outcomes, follow-ups, and referral trends.
o Review data weekly to identify opportunities, gaps, and priority accounts.
• Collaboration & Communication
o Work closely with the scheduling, nursing, and operations teams to ensure timely and seamless service onboarding.
o Participate in weekly case coordination and pipeline meetings.
o Assist with events, community initiatives, and marketing campaigns as needed.
o Provide feedback and follow-up updates to referral partners after client admissions.
o Work closely with clinical and operations teams to ensure smooth onboarding of new clients and alignment of services.
o Support local marketing campaigns and sponsorship opportunities.
o Submit weekly sales activity summaries and territory performance reports.
SKILLS/ABILITIES Knowledge of referral sources such as SNFs, hospitals, or physician offices.
Understanding of consultative or relationship-based selling approaches.
Strong communication, presentation, and relationship-building skills.
Ability to work independently, manage route, stay organized and manage time effectively.
Experience with CRM systems and Microsoft Office. HUBSPOT Familiarity with community networking, chamber events, and partnership-building. Valid driver’s license and reliable transportation.
Compensation: $4,000.00 - $5,000.00 per month
We are an equal opportunity employer and all qualified applicants will receive
consideration for employment without regard to race, color, religion, sex,
national origin, disability status, protected veteran status, or any other
characteristic protected by law.
Follow your passion. Grow your home care career. We’re proud to provide benefits that reflect the important role you play in supporting the mission of BrightStar Care Lowell/Andover/Tewksbury/North Chelmsford MA and the surrounding area, while also helping you achieve your personal and career aspirations.
Compensation
Attractive salary
Weekly payments via direct deposit or debit card
Opportunities for financial bonuses, including employee and client referrals, longevity rewards, and Employee of the Month recognition
A rewards and recognition system offering chances to earn various incentives.
Opportunity & Growth
Access to training and continuing education (CEUs) to enhance your career development
Potential for career advancement within our organization.
Work-Life Balance
Flexible scheduling options, including PRN roles.
Earned Paid Time Off (PTO)
Opportunities for weekend and evening shifts
Convenient mobile time tracking for easy clock-ins and clock-outs
Culture
Be part of a supportive team led by an RN Director of Nursing.
Work alongside mission-driven individuals dedicated to making a difference and embracing our Core Values: Be Open and Honest, Serve with Passion, Do the Right Thing, Do What You Say, and Make It Great
We are an independently owned and operated, equal opportunity employer, committed to diversity and non-discrimination based on race, ethnicity, gender, veteran status, disability, or any other protected class.
Excited to Join Our Team? We can’t wait to meet you and have you on board! Explore our current openings and apply now. Company Website: https://www.brightstarcare.com/locations/acton-andover-lowell/ Location: Lowell/Andover MA
Numbers & Facts
Location
Tewksbury, Massachusetts
Industry
Healthcare Services
Company Size
100 to 499 employees
Website
https://www.brightstarcare.com/fairfax
About Company
About BrightStar Care of Fairfax
Caring for a family member can be challenging. We know. We've been there. We started BrightStar to provide the compassionate, responsive and quality home care we had trouble finding for our family. At BrightStar, we strive to deliver just the right care for your loved one- care that keeps them safe and healthy.
About Our Higher Standard
At BrightStar Care of Fairfax, we believe that caring is more than just a job– it’s a way of life. That’s why our caregivers mean so much more to the people, families, and organizations they serve. BrightStar Care nurses, therapists, CNAs, and caregivers deliver professional and compassionate care in the comfort and familiarity of home. We are proud to provide a range of home care services to meet your loved one’s unique needs. From companionship, bathing, and hygiene assistance to in-home infusions and medication management, our professional care staff is available 24/7 to help when you need it most.
A Message From the Owners Kerry and Robert Massie:
Thank you for Considering BrightStar Care of Fairfax!
Kerry and I started BrightStar Care of Fairfax in 2012 because our experience in obtaining quality home care for Kerry’s mother in 2010 was so very difficult. We were so disappointed in the quality of the care and customer service we encountered that we began to look into how, and where, top-quality home care could be found.
After a number of tries, we found the BrightStar Care approach. We were so impressed with the superior level of customer service it provides that we decided to open own agency here in Northern Virginia.
Our mission is to provide the absolute best care for you and your loved one- a Higher Standard. We will do everything in our power to make sure your experience is the one Kerry and I were looking for in 2010. If, at any time, you are not 100% satisfied with the quality of care and customer service we are providing- or just need some more information- please reach out directly to us.
Kerry and Robert Massie are Certified Senior Advisors
The following pages will help you understand a bit more about the BrightStar approach. We hope to introduce you to the Homecare Buying Guide - a tool that many of our clients found helpful in evaluating and selecting the right homecare agency. And thank you again for considering BrightStar Care of Fairfax.
At BrightStar Care of Fairfax, we believe that caring is more than just a job– it’s a way of life. That’s why our caregivers mean so much more to the people, families, and organizations they serve. BrightStar Care nurses, therapists, CNAs, and caregivers deliver professional and compassionate care in the comfort and familiarity of home. We are proud to provide a range of home care services to meet your loved one’s unique needs. From companionship, bathing, and hygiene assistance to in-home infusions and medication management, our professional care staff is available 24/7 to help when you need it most.