Community Manager

Job Summary:

At Silencer Central, we believe that Customers + Integrity = Winning. The Community Manager is responsible for curating and nurturing conversations about Silencer Central products and services online, with the goal of increasing both brand engagement and customer loyalty. This role monitors and manages our online reputation while engaging with our target audiences to amplify positive experiences, generate sales leads, and provide real-time service recovery if we miss the mark. This role requires a positive and energetic critical thinker who can strategically advocate for our customer and our brand.

Essential Functions:

• Develop and implement strategies that grow brand advocacy, enhance online engagement, and increase customer retention.
• Identify influential online hunting/shooting sports communities to monitor and target.
• Moderate content and/or respond to feedback and inquiries on online forums, social media, and throughout the online hunting/shooting sports communities, including but not limited to:
  • Silencer Central's owned Facebook, Instagram/Threads, X, and YouTube channels
  • Suppressor/NFA Facebook groups
  • Suppressor/NFA Subreddits
  • YouTube content and comments featuring our products and services
  • Industry forums, like Snipers Hide and AR15
• Monitor and respond to product and service reviews on SilencerCentral.com and third-party review sites.
• Maintain a consistent and professional brand voice and tone in all online interactions with customers.
• Gather feedback and trend themes and sentiment to inform the organization's Voice of the Customer strategy and provide insights to internal teams for continuous improvement of the customer experience.
• Gather, analyze and report on customer review data as governed by the organization's Voice of the Customer strategy.
• Partner with Sales and Customer Service teams to align on sales leads and service recovery pathways.
• Partner with Marketing to align with content strategies and create and curate relevant content to engage and grow the Silencer Central community.

• Maintain a deep understanding of Silencer Central's products, services, policies/procedures, vision, and mission.