Community Relations Liaison

Position Summary

The Community Relations Liaison plays a vital role in advancing awareness, understanding, and utilization of Supportive Care service lines. This position is responsible for providing education and outreach to community members, physicians, hospitals, health care providers, and organizational partners regarding the full continuum of services, including Home Health, Hospice, Palliative Care, Connected Care Remote Patient Monitoring, Mobile Health, Advanced Wound Healing, and other Supportive Care programs as assigned.

The Liaison functions as a dynamic representative of the organization, serving as both an educator and relationship-builder. Through strategic outreach, effective communication, and trusted collaboration, the Liaison ensures that referral sources are well-informed, patient transitions are seamless, and the community has access to high-quality, compassionate care.

In addition, the Liaison is accountable for identifying new business opportunities, tracking referral patterns, and implementing targeted growth initiatives that align with the organization’s strategic priorities. By blending community relations, partnership development, and business acumen, the Liaison drives sustainable growth for the service line while enhancing the organization’s visibility, reputation, and impact in the community.

Essential Duties and Responsibilities

These duties and responsibilities described below represent the general tasks performed on a daily basis. Any other duties as needed to drive to the vision, fulfill the mission, and abide by the values of the organization.

• Serves as the primary Supportive Care services community resource to internal and external hospitals and health care facilities, physician practices, and other referral sources.

• Establishes and maintains relationships with referral sources, including hospital case managers, assisted living facilities, skilled nursing/rehab facilities, physicians’ offices, guardianship organizations, other home health and hospice agencies, etc.

• As appropriate, attends meetings, case conferences, family meetings, etc. to support high quality transitions of care for patients referred/eligible for Home & Supportive Care services.

• Facilitates collaboration between the Home & Supportive Care clinical team with case managers, care teams, discharge planners or others involved in the patient’s care to ensure continuity of care and goals of care for patients in their transition to the service line.

• Responsible for maintaining and growing existing and new relationships with referral sources across the care continuum and throughout the Chesapeake Regional Healthcare primary and secondary markets.

• Serves as a primary point of support/guidance for Intake/Care Transitions Coordinators, fostering effective referral management, seamless patient transitions, and high-quality customer service.

• Develops and implements business development plan for the service line, prepares bi-monthly updates, and manage time/resources according to the established plan.

• Complete and track daily face-to-face business development encounters with referral sources for purposes of generating business leads.

• Plan and organize internal and community outreach events to enhance our visibility in the community and generate new relationships and business opportunities.

• Attend required hospital-wide orientations, meetings, and in-services.

• Demonstrate a commitment to flexible work scheduling when necessary to ensure patient care.

Reporting Relationships

Reports to: Administrative Director or RN Clinical Director

Supervises: None

Responsibilities: None

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Minimum Required Education and Experience

Bachelor's degree in a healthcare, healthcare administration, business administration, marketing/business development or related field. Additional years of healthcare, healthcare administration, business administration, or marketing/business development experience will be considered in lieu of a bachelor's degree.

Preferred Education and Experience

Two (2) years of experience in healthcare, healthcare administration, business administration, marketing/business development or related field required, with Healthcare/Hospital experience strongly preferred.

Additional Requirements

Must hold and maintain a valid Driver’s License, automotive insurance, and acceptable Motor Vehicle Record in compliance with organizational policy and/or demonstrate a reliable method of transportation for work responsibilities.