Hexagon’s Mining division is seeking a Content and Digital Campaign Manager to develop compelling content and lead digital campaigns that engage audiences, generate demand, and support global business priorities.
This is a hands-on role with equal responsibility for content strategy and creation (50%) and digital campaign management (50%). You will turn complex ideas, customer challenges, and technology into clear, engaging narratives, while planning, executing, and optimising targeted digital campaigns. Both disciplines are core to the role: creating relevant content and ensuring it reaches the right audiences to strengthen our brand, engage customers, and generate demand.
Your content remit spans video, digital and social formats, with a strong emphasis on visual storytelling, from story development and scripting through filming, editing, and distribution. Your campaign remit spans audience targeting, channel planning, campaign delivery, lead nurturing, testing, and performance optimisation. Across both, you will align audience needs, the customer journey, and business objectives to create content that drives engagement and conversion.
You will work with global customers and partners, collaborating with the brand & comms team, regional marketing and product marketing, to align content and digital campaigns with business priorities.
You will have considerable autonomy to identify content opportunities, develop ideas, and manage content projects and digital campaigns from brief and production through launch, measurement, and ongoing optimisation.
Job responsibilities
Content strategy and creation — 50%
- Support the development and execution of content strategies aligned with marketing, communications, product, campaign, and business priorities.
- Identify strong stories and translate complex technical and business subjects into clear, audience-focused content.
- Develop content across multiple formats and channels, including video, customer stories, articles, campaign content, product marketing materials, social media, and digital platforms.
- Lead video projects from concept to delivery, including research, story development, scripting and storyboarding, filming, editing, distribution, and measurement.
- Work directly with customers, subject-matter experts, product managers, sales teams, executives, and marketing colleagues to uncover insights and develop credible, relevant stories.
- Apply strong copywriting and editorial judgement to ensure content is concise, engaging, accurate, and appropriate for its intended audience.
- Ensure content aligns with Hexagon's brand identity, messaging, product positioning, and tone of voice.
- Identify opportunities to repurpose, adapt, and optimise existing content across channels and audiences, prioritising quality and relevance over volume.
- Use content and campaign performance data to understand audience engagement, assess effectiveness, and recommend improvements.
- Manage multiple content projects simultaneously, from initial brief through stakeholder review, production, publication, and measurement.
- Manage external agencies, freelancers, and production partners when specialist skills or additional capacity are required.
- Contribute ideas and recommendations that help evolve Hexagon Mining's content and video strategy.
Digital campaign management — 50%
- Plan, execute, and optimise integrated digital campaigns aligned with business priorities, working with regional marketing to define target audiences, objectives, channel plans, timelines, and success measures.
- Manage campaign delivery across email, web, paid digital, and social channels, coordinating internal specialists and external partners to ensure timely execution and a consistent customer experience.
- Develop campaign messaging, content, landing pages, and calls to action that connect audience needs with clear next steps across the customer journey.
- Manage our CRM and Marketing Automation platform to support audience segmentation, lead capture, nurture programmes, and timely lead handover and follow-up.
- Monitor campaign performance against agreed engagement, conversion, and demand-generation measures; test messaging, creative, and landing pages, and translate results into practical improvements.
- Track spend and results, and recommend adjustments to improve campaign efficiency and effectiveness.
Knowledge and Experience - Required:
- 8+ years of professional marketing experience, with demonstrated hands-on capability in both content strategy and creation and digital campaign management, preferably within a B2B, technology, industrial, engineering, or similarly complex environment.
- A Bachelor’s degree in marketing, communications, journalism, or a related discipline, or equivalent professional experience.
- Portfolio demonstrating both high-quality content, including video production and editing, and digital campaigns, with clear examples of campaign objectives, execution, optimisation, and measurable results.
- Strong storytelling and copywriting skills, with the ability to find the human and business story within complex or technical subject matter.
- Experience working in mining, technology, industrial, engineering, or another complex B2B environment.
- Demonstrated experience developing content and independently planning, executing, and optimising integrated digital campaigns across email, web, paid digital, and social channels.
- Practical video production experience, including storyboarding, scripting, filming, and editing.
- Proficiency with Adobe Premiere Pro or comparable professional editing software, with the ability to adapt to Premiere Pro.
- Practical experience with marketing automation, email campaign platforms, website or landing-page tools, and CRM systems to support segmentation, lead capture, nurture programmes, and lead handover.
- Ability to interpret campaign analytics, track engagement and conversion, conduct A/B testing, and translate findings into improvements to messaging, targeting, creative, and landing pages.
- Strong project management skills, with the ability to balance content production and campaign delivery, coordinate stakeholders and specialist partners, and manage schedules, spend, and reporting.
Knowledge and Experience - Desired:
- Experience creating content in collaboration with customers and turning customer experiences into compelling stories.
- Experience managing agencies, freelancers, or production vendors across different markets.
- Experience with Adobe Creative Cloud beyond Premiere Pro, including tools such as After Effects, Photoshop, or Audition.
- Photography and on-location video production experience.
- Experience using marketing and customer data to understand customer behaviour, identify audience or content insights, and inform content strategy and decision-making.
- Experience analysing content performance and translating data into practical recommendations for future content and campaigns.
- Spanish or Portuguese language skills alongside professional-level English.
- Formal education in marketing, communications, journalism, or a related discipline.
Travel
- International travel, including travel to customer and mine sites may be required.
What success looks like
Success will be assessed equally across content and digital campaign management. For content, you will deliver accurate, engaging, audience-focused work that supports agreed business priorities, meets brand standards, and is delivered on time, with performance assessed through relevant engagement and content-use measures. For campaigns, you will deliver against agreed objectives, schedules, and budgets, using engagement, lead generation, conversion, and nurture performance to assess effectiveness and guide ongoing optimisation.
You will move confidently between storytelling and campaign execution: developing a customer story or filming on location, then bringing content into targeted campaigns and using performance insights to improve results. Most importantly, you will connect what we create with how it reaches and engages the right audiences, balancing both responsibilities rather than treating campaigns as an extension of content production.
About Hexagon
Hexagon is the global leader in measurement technologies. We provide the confidence that vital industries rely on to build, navigate, and innovate. From microns to Mars, our solutions ensure productivity, quality, safety, and sustainability in everything from manufacturing and construction to mining and autonomous systems.
Hexagon's Mining division connects the physical and digital worlds of a mine, helping customers make better-informed decisions across the mining lifecycle. Our technologies support safer operations, improved productivity, and better use of resources from mine planning and operations through to processing.