About the Role
The Content Specialist is responsible for helping lead Central Texas (Austin and San Antonio) Perry Homes' content strategy, editorial development, and social media initiatives across all owned marketing channels. This role requires a strategic and creative thinker with strong content creation instincts, a strong base knowledge and skill set in short form video social content creation and a deep understanding of the home buying journey, with the ability to develop compelling, accessible, and brand-aligned content across a variety of formats, channels, and customer segments.
What You'll Do
- Create high-quality, audience-focused content, including social media posts, short and medium-form videos, photo assets, campaign materials, articles, blogs, and customer communications.
- Help conceptualize and capture, and/or coordinate professional video content that aligns with brand standards and supports campaign, community, employee, and storytelling initiatives.
- Plan and capture professional yet trend-aware photo content for platforms such as Instagram and Facebook, ensuring every image reflects Perry Homes' polished, sophisticated brand identity.
- Develop engaging social-first content that reflects current platform trends while maintaining a polished, professional, and brand-appropriate execution.
- Create and help manage multi-format content across marketing channels, including social media, video, photography, marketing collateral, and editorial content.
- Assist Sales Professionals in creating engaging social media content for their personal social channels.
- Collaborate with internal departments (e.g., marketing, regional teams, CX) to identify content needs and coordinate publication schedules.
- Help maintain and elevate the content calendar to ensure consistent, timely delivery across platforms.
- Partner with internal teams to create compelling video, photo, and social assets for channels such as Instagram, Facebook, YouTube, and other emerging platforms.
- Shoot high-quality vertical and horizontal video content, including b-roll, interviews, events, and trending social formats.
- Ensure all content reflects brand voice and adheres to editorial, SEO, compliance, and social media standards.
- Refine content from team members and partners for clarity, tone, accuracy, consistency, and brand alignment