Content Development Specialist

ALBANY STATE UNIVERSITY

Albany, GA

JOB DETAILS
SKILLS
AP Stylebook, Background Investigation, Brand Marketing (Branding), Brand Strategy, Calendar Management, Content Delivery/Distribution, Content Development, Continuous Improvement, Data Collection, Data Quality, Detail Oriented, Editing, English Language, Federal Laws and Regulations, Genetics, Health Insurance, Higher Education, Human Resources, Interpersonal Skills, Journalism, Leadership, Life Insurance, Marketing, Marketing Campaign, Marketing Communications, Marketing Strategy, Military, Multiplatform/Cross-Platform, Newsletter, Organizational Skills, Pedagogy, Performance Analysis, Performance Metrics, Press Releases, Project/Program Management, Proofreading, Public/Media/Press/Analyst Relations, Purchasing/Procurement, Retirement Plan, Search Engine Optimization (SEO), Social Media, State Laws and Regulations, Storytelling, Strategic Planning, Team Player, Time Management, Tuition Fees, University/School Policies, Writing Skills
LOCATION
Albany, GA
POSTED
4 days ago

About Us

Albany State University is a fully accredited senior unit of the University System of Georgia. Employees receive benefits provided by the University System of Georgia, including, but not limited to, medical and major medical insurance, group life insurance, participation in the Georgia Teachers Retirement System, Optional Retirement Plan (Faculty and exempt employees only), Social Security and Tuition Assistance Program after six months of employment.

Location

Our West Campus is located at 2400 Gillionville Road, Albany, GA 31707. Our East Campus is located at 504 College Drive, Albany, GA 31705. The Human Resources office for both campuses is located on the West Campus in Building K, Suite 209.

Job Summary

The Content Development Specialist is responsible for creating, managing, and optimizing high-quality content that supports Albany State University¿s brand, strategic initiatives, and communication goals. This position plays a critical role in storytelling, digital engagement, and promoting the university¿s programs, events, and achievements to internal and external audiences. The specialist collaborates with campus partners to develop compelling, accurate, and timely content across multiple platforms.

Responsibilities

Duties and Job Responsibilities

  • Develop, write, edit, and publish content for digital and print platforms, including the university website, social media, newsletters, press releases, and marketing materials.
  • Collaborate with departments across campus to gather information and produce engaging stories that highlight academic programs, student success, faculty research, and institutional initiatives.
  • Ensure all content aligns with Albany State University branding guidelines, voice, and messaging standards.
  • Manage and maintain editorial calendars to ensure consistent and timely content delivery.
  • Optimize content for digital platforms, including basic SEO practices and accessibility standards.
  • Assist with media relations efforts by drafting press releases, feature articles, and promotional materials.
  • Support marketing campaigns and strategic communication initiatives through content creation and coordination.
  • Monitor content performance and engagement metrics to inform content strategy and continuous improvement.
  • Maintain accuracy and consistency of information across communication channels.
  • Perform other duties as assigned in support of the Office of Marketing and Communications.

Required Qualifications

  • Bachelor¿s degree in Communications, Marketing, Journalism, English, Public Relations, or a closely related field.
  • Two (2) to three (3) years of professional experience in content development, writing, marketing, or communications.

Preferred Qualifications

  • Bachelor¿s degree in Communications, Marketing, Journalism, English, Public Relations, or a closely related field.
  • Three (3) to five (5) years of professional experience in content development, writing, marketing, or communications.

Proposed Salary

Salary commensurate with education and experience.

Knowledge, Skills, & Abilities

  • Excellent written, editing, and proofreading skills with strong attention to detail.
  • Ability to translate complex information into clear, engaging content for diverse audiences.
  • Strong organizational and project management skills with the ability to manage multiple deadlines.
  • Effective interpersonal and collaboration skills to work with faculty, staff, and leadership.
  • Creative thinking and storytelling ability aligned with institutional goals.
  • Knowledge of AP Style and professional writing standards.

Contact Information

For more information or questions about a job posting, please contact the Office of Human Resources at (229) 500-2026, or by email at hrasu@asurams.edu. For technical support, please call the USG Service Desk at (877) 251-2644, or by email at support@usg.edu.

USG Core Values

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Institutional Values

Excellence

We achieve outcomes of the highest quality, hold ourselves accountable to the highest standard and are committed to continuous improvement in University programs and services.

Respect

We are directed by tenets of ethics, treating other with courteous regard, and being civil in our interactions.

Community

We strive to build community and value a good mindset.

Teamwork

We seek partnerships within the University and community. We practice a supportive spirit that results in the implementation of plans, actions and shared results.

Learning

We cultivate a practice of global pedagogies in a learning environment.

Conditions of Employment

All selected candidates are required to successfully pass a Background Check review prior to starting with Albany State University.

Certain positions may also require the selected candidate to submit to or have:

  • a credit check completed for "Positions of Trust" and/or approved departmental purchase card usage
  • a motor vehicle report for positions that require driving an Albany State University vehicle
  • a successful pre-employment drug test

Equal Employment Opportunity

Albany State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, working, and studying. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the ASU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the ASU community.

For questions or more detailed information regarding this policy please contact the Albany State University Office of Human Resources at (229) 500-2026. For individuals requiring disability-related accommodations for participation in any event or to obtain print materials in an alternative format, please contact the Disability Resource Center at 229-500-3442.

Other Information

This is not a supervisory position.

This position does not have any financial responsibilities.

This position will not be required to drive.

This role is not considered a position of trust.

This position does not require a purchasing card (P-Card).

This position will not travel

This position does not require security clearance.

About the Company

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ALBANY STATE UNIVERSITY

Albany State University is a four-year, state-supported, historically black university (HBCU) located in Albany, Georgia, United States. It is the largest of three HBCUs in the University System of Georgia. ASU is a member-school of the Thurgood Marshall College Fund.
COMPANY SIZE
5,000 to 9,999 employees
INDUSTRY
Education
FOUNDED
1903
WEBSITE
www.asurams.edu