Content Marketing Specialist

Job Description:

Ironmark is looking for a creative and organized Content Marketing Specialist to help us tell our story across multiple marketing channels. This role is ideal for someone who enjoys creating engaging content, managing editorial calendars, and finding ways to maximize the impact of every piece of content. As Ironmark's Content Marketing Specialist, you'll understand and live the perspective of our ICP and personas, along with Ironmark's positioning and how we add value to our best prospects. Using that north star, you will plan, create and distribute content that supports brand awareness, customer engagement, and lead generation. From blog posts and webinars to podcasts and social media, you'll help ensure our content is consistent, compelling, and aligned with our business goals.

Responsibilities:

Create High-Quality Content

Develop and manage content across multiple channels, including:

• Blog articles
• Customer stories and case studies
• Social media content
• Email campaigns
• Webinar promotion and follow-up
• Podcast production and promotion
• Video scripts and supporting content
• Website copy

Manage the Content Process

• Maintain the editorial calendar
• Coordinate content production from idea to publication
• Work with internal subject matter experts
• Manage freelancers or creative vendors when needed
• Ensure brand voice and messaging remain consistent across channels

Measure Performance

• Track content performance
• Recommend optimization opportunities
• Use analytics to improve future content
• Identify high-performing content to repurpose

Growth & Mentorship

This role is built to grow. You'll work closely with Ironmark's AI and Operations leaders to learn how to build AI-assisted content systems that make a small team produce like a large one, a skillset that is quickly becoming one of the most valuable in marketing. As you build that capability and the function grows, so does the role, with a path toward content leadership.

Required Skills:

• Bachelor's degree in Marketing or related field
• At least 3 years of content marketing experience
• Experience creating content for multiple marketing channels
• Excellent writing, editing, and storytelling skills
• Experience managing content calendars
• Ability to interview subject matter experts and translate complex topics into engaging content
• Familiarity with SEO and content optimization
• Experience with video, podcast, or webinar production workflows
• Knowledge of marketing analytics and content performance measurement
• Strong organizational and project management skills
• Ability to work independently in a remote environment

Preferred Experience:

• HubSpot Marketing Hub
• B2B marketing
• WordPress or other CMS
• Graphic design tools such as Canva or Adobe