Content Producer

Content Producer

Content Strategy and Campaign Development

• Develop and execute content strategies for Sales-Motoring initiatives, including branded content, sponsored campaigns, automotive features, and internal projects.
• Conceptualize creative content ideas and campaign executions aligned with advertiser objectives, audience interests, and INQUIRER.net brand standards.
• Translate client requirements and campaign briefs into effective content plans, production timelines, and deliverables.
• Develop content approaches that support audience engagement, brand awareness, and campaign performance objectives.
• Ensure that all content concepts and executions are relevant to automotive audiences, industry trends, and digital consumption behaviors.
• Provide creative recommendations and content solutions that strengthen advertiser partnerships and campaign impact.

Content Production and Quality Management

• Produce and manage the end-to-end creation of motoring content, including research, writing, editing, multimedia production, publishing, and campaign implementation.
• Create engaging automotive content such as vehicle features, reviews, industry stories, lifestyle articles, videos, social media materials, and other multimedia formats.
• Ensure timely completion and delivery of all Sales-Motoring content requirements based on approved project timelines.
• Maintain strict quality control over all content by ensuring accuracy, consistency, proper storytelling, and adherence to editorial and brand guidelines.
• Review and refine content materials to ensure alignment with advertiser messaging while maintaining audience value and credibility.
• Ensure proper implementation of branding requirements, campaign assets, and partner specifications across all content outputs.

Client, Sales, and Cross-Functional Collaboration

• Work closely with the Sales, Marketing, Editorial, Multimedia, and other internal teams to ensure smooth execution of motoring campaigns and projects.
• Collaborate with advertisers, agencies, and external partners to understand campaign objectives and deliver effective content solutions.
• Participate in project discussions, campaign planning, and production meetings to align content execution with business requirements.
• Coordinate with writers, photographers, videographers, designers, and freelancers to ensure timely completion of assigned deliverables.
• Manage production schedules, workloads, requirements, and assignments of content contributors when necessary.
• Provide regular updates on project progress, production status, and potential issues affecting deliverables.

Content Performance Monitoring and Audience Growth

• Monitor and evaluate content performance through relevant analytics tools and internal measurement platforms.
• Track campaign results based on key performance indicators such as audience reach, engagement, page views, and advertiser objectives.
• Recommend improvements and optimization strategies based on content performance insights and audience behavior.
• Support initiatives that increase readership, engagement, and visibility of INQUIRER.net's motoring platforms and content offerings.
• Stay updated with digital publishing trends, automotive developments, social media behavior, and emerging content formats.
• Apply industry insights and audience data to improve future content strategies and campaign executions.

Brand Standards, Compliance, and Professional Development

• Safeguard INQUIRER.net's brand identity and ensure consistency across all Sales-Motoring content and advertiser executions.
• Maintain confidentiality of client campaigns, project details, business strategies, and other sensitive information.
• Follow established content production processes, editorial guidelines, and quality standards.
• Continuously improve knowledge of automotive trends, digital content practices, multimedia tools, and audience engagement strategies.
• Participate in training, team discussions, and knowledge-sharing activities to enhance content production capabilities.
• Perform other related duties that may be assigned from time to time.

Minimum Qualifications

• College graduate, preferably with a degree in Journalism, Communication Arts, Multimedia Arts, Marketing, Media Studies, Automotive-related fields, or any related discipline.
• At least 1 year of relevant experience in content creation, digital publishing, branded content, social media, media production, or digital marketing. Experience in automotive journalism, motoring content, lifestyle publishing, or working with brand campaigns is an advantage.
• Strong writing, editing, storytelling, research, and interviewing skills.
• Strong interest and knowledge in the automotive industry, vehicles, mobility trends, and motoring culture.
• Understanding of content marketing, branded content, SEO, social media strategies, and audience engagement.
• Proficient in content creation and editing tools such as Canva, Adobe Creative Suite, CapCut, Premiere Pro, or similar platforms.
• Familiarity with multimedia storytelling, digital publishing workflows, and emerging content formats.
• Strong creative conceptualization skills for campaigns, features, videos, and audience-driven content initiatives.
• Ability to manage multiple projects, deadlines, and stakeholder requirements in a fast-paced environment.
• Excellent communication, coordination, and collaboration skills with sales, editorial, marketing, and production teams.
• Knowledge of analytics and content performance monitoring tools is an advantage.
• Familiarity with automotive brands, industry news, online communities, and digital trends.
• Creative, proactive, detail-oriented, adaptable, and committed to producing high-quality content.