Content Producer

ADP is seeking a Content Producer to develop compelling content that combines strong visual design, storytelling, and writing skills for a centralized content engine.

This role will create content across social media, thought leadership, executive communications, brand campaigns, performance marketing, product storytelling, and content franchises. The Content Creator will transform ideas, research, and business priorities into engaging content experiences by writing copy, designing visual assets, and adapting content for multiple channels and audiences.

Success in this role means ADP can produce more high-quality content, more efficiently, while maintaining a consistent brand voice, visual identity, and content strategy.

Key Responsibilities

Content Creation & Storytelling

• Develop content concepts, storylines, social posts, campaign assets, thought leadership pieces, and executive communications.
• Write compelling copy for social media, digital campaigns, video scripts, articles, newsletters, presentations, and content franchises.
• Transform complex business, HR, payroll, workforce, and technology topics into clear and engaging stories.
• Adapt content across multiple formats, platforms, and audience segments.

Visual Content Development

• Create social graphics, carousels, thumbnails, quote cards, infographics, presentation visuals, paid media assets, and campaign extensions.
• Design visual content that supports videos, social campaigns, product launches, executive visibility, and thought leadership programs.
• Develop visual assets that enhance storytelling and improve audience engagement.
• Ensure all content is optimized for digital and mobile-first consumption.

Content Repurposing & Distribution

• Convert long-form content into social posts, visual summaries, infographics, video-support materials, presentations, and campaign assets.
• Create multiple content variations tailored by audience, channel, industry, and business objective.
• Support content franchises and recurring programs with scalable asset creation.
• Maximize content value through efficient repurposing and distribution.

Creative Collaboration

• Partner with Creative Directors, Content Producers, Strategists, Video Editors, and subject matter experts to bring ideas to life.
• Collaborate on campaign development, creative concepts, messaging frameworks, and content plans.
• Support rapid-turn content needs for social moments, business priorities, and executive communications.
• Contribute ideas on emerging content formats, creative trends, and audience engagement strategies.

Brand Quality & Optimization

• Ensure all content reflects ADP's brand voice, visual identity, accessibility standards, and content guidelines.
• Use performance insights and audience data to improve content effectiveness.
• Stay current on social media trends, content best practices, platform innovations, and AI-enabled content tools.
• Balance creativity, quality, consistency, and speed across all deliverables.

#LI-CS5

#LI-HYBRID