Content Strategist (00154)
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Title: Content Strategist (00154)
Agency: Brightpoint Community College
Location: Chesterfield - 041
FLSA: Exempt
Hiring Range: $65,000 - $75,000
Full Time or Part Time: Full Time
Additional Detail
Job Description:
Brightpoint Community College is a two-year public institution of higher education and is one of the largest of Virginia's 23 community colleges. The college is located within the Greater Richmond metropolitan area. It serves students and the community at its two campuses, in Chester and Midlothian; online; and in locations throughout its service area. Brightpoint Community College's mission is to provide quality educational opportunities that inspire student success and community vitality. It envisions a success story for every student.
Brightpoint offers a robust benefits package, including:
- State of Virginia employee benefits
- Comprehensive health insurance (medical, dental, and vision)
- Virginia Retirement System (VRS) participation
- Generous annual leave and paid holidays
- Remote work flexibility, depending on role and departmental needs
- Professional development opportunities
- Continuous learning programs
- Access to wellness resources and employee assistance programs
Brightpoint Community College invites applications for a Content Strategist in our Creative Services team to lead the planning, execution, and optimization of the college's multi-channel digital presence.
Merging digital content creation, strategic marketing, and data analytics, this role elevates brand awareness; supports student recruitment and retention; and fosters a culture of student success by delivering engaging, accessible digital experiences across the college's web and social media channels.
The Content Strategist serves as a key operational leader within Creative Services - directing digital workflows, producing high-impact campaigns, analyzing performance data, and mentoring student interns to integrate authentic student voices into college communications.
Core Responsibilities
Creative Leadership & Content Creation:
- Multi-Format Storytelling: Work with the team to conceptualize and produce engaging written, graphic, photo, and short-form video assets tailored for prospective and current students across web, social, and digital touchpoints.
- Brand & Editorial Oversight: Act as the primary editor and brand steward for digital content, ensuring a consistent tone, compelling visual identity, and messaging alignment across departments and platforms. Collaborating with web developer, execute day-to-day updates, routine content refreshes, and layout edits within our ExpressionEngine Content Management System (CMS) for www.brightpoint.edu.
- Accessibility Compliance: Enforce rigorous digital accessibility standards across all web assets and media in accordance with WCAG 2.1 AA and state/federal requirements.
- Student Voice & Mentorship: Recruit, train, and mentor student interns, empowering them to create authentic, student-led content while building practical marketing skills.
Digital Strategy, Data & Analytics:
- Multi-Channel Performance: Formulate and execute integrated digital content strategies that advance enrollment, retention, and community engagement goals.
- SEO, AIO & AEO Optimization: Leverage SEMrush, Google Analytics, and emerging AI tools to lead Search Engine Optimization (SEO), AI Search Optimization (AIO), and Answer Engine Optimization (AEO) initiatives, in partnership with the web developer.
- Data-Driven Decision Making: Continuously track user behavior, digital journeys, and campaign performance. Translate analytics into actionable recommendations in consultation with web developer and other members of the Creative Services team.
- Emerging Tech Integration: Monitor evolving digital trends, search behaviors, and AI capabilities to test and adopt innovative tactics in higher education marketing.
Project Management & Operations:
- Social & Web Management: Oversee the day-to-day content generation and management of the college's official social media channels and major components of the enterprise website.
- Editorial & Campaign Planning: Direct editorial calendars, digital campaigns, and multi-departmental rollouts from concept to evaluation within scope and budget.
- Workflow & Intake Optimization: Triage, assign, and manage incoming web and calendar service requests; refine cross-departmental intake workflows using user feedback and performance metrics.
- Cross-Functional Collaboration: Partner closely with stakeholders across the college to align digital messaging and ensure consistent information is shared.
This position is based at the Midlothian Campus, with hybrid telework options available.
Minimum Qualifications:
- Strong portfolio demonstrating digital storytelling, writing/editing, short-form video production and/or visual content design.
- Hands-on experience with modern content management systems (e.g., ExpressionEngine and Drupal), web analytic tools (Google Analytics), SEO/AIO platforms (SEMrush), and social media platforms/tools.
- Demonstrated experience working in a fast-paced environment, leading complex, large-scale projects, managing editorial calendar and balancing with competing deadlines and multiple internal clients.
- Proven understanding of integrated marketing and communications principles and audience segmentation within higher education or a similarly complex environment.
- Analytical skills to research, evaluate, and adopt digital tools and metrics to optimize campaigns and web performance.
- Excellent written, oral and visual communication skills.
- Must be highly organized, detail-orientated, customer-service driven, and comfortable working both independently and as a part of a team.
- A proactive willingness to learn emerging technologies and continuously develop new skills.
- Successful completion and passing of a background check is required.
Additional Considerations:
- 3+ years of experience leading multi-channel digital campaigns and strategic communication initiatives, preferred.
- Bachelor's degree in communications, marketing, digital media, English, design, or a closely related field
- Direct experience supervising, mentoring or directing student interns or creative interns.
- Demonstrated ability to evaluate data, research emerging tools and translate web/social metrics into continuous performance improvements.
- Experience implementing or auditing content for digital accessibility standards (WCAG 2.1 AA) for web and media assets.
- Practical experience applying AI-driven marketing tools or optimization strategies (AIO/AEO).