Content Writer

Title: Content Writer
Location: Remote, EST
Engagment Type: Temporary to Permanent

Role Summary We are seeking a versatile Senior Marketing Writer capable of delivering both high-converting demand generation copy and insightful, outcome-focused B2B storytelling. This role spans short-form performance assets, long-form thought leadership, technical whitepapers, and customer success stories.

Key Responsibilities

• Multi-Format Content Creation: Draft short- and long-form assets including blog posts, whitepapers, case studies, email sequences, landing pages, digital/print ads, website copy, sales collateral, event materials, press releases, and executive communications.

• Customer & SME Engagement: Conduct interviews with customers, internal leadership, and domain experts to extract narrative insights and build evidence-based content.

• Tone & Voice Adaptation: Adjust writing style across distinct performance goals, shifting seamlessly from concise performance copy to technical thought leadership.

• Message Simplification: Translate complex technical, product, and industry concepts into structured, high-impact copy tailored to target audiences.

• Cross-Functional Alignment: Partner with marketing, product, design, and sales teams to align content initiatives with core business objectives.

• Quality & Editorial Standards: Oversee editorial review and proofreading to maintain voice consistency, messaging precision, and asset quality.

• Strategy & Brainstorming: Participate in content planning sessions, propose messaging frameworks, and identify opportunities for narrative expansion.

Qualifications & Requirements

• 3–5 years of professional B2B copywriting experience within technology, enterprise software, specialized services, or agency environments.

• Portfolio demonstrating versatility across short-form digital marketing, editorial storytelling, and technical thought leadership.

• Demonstrated capability to interview subject matter experts and synthesize technical concepts into structured content.

• Solid grounding in B2B content strategy, digital marketing principles, and SEO fundamentals.

EEO: “Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”