Content Writer

Employment Type: Full-Time

Location: On-site at our Newark HQ

Hours: Monday-Thursday, 8AM - 5PM, Friday, 8AM - 1PM

About the Role

Fabuwood is seeking a Content Writer to bring the Fabuwood brand to life through clear, engaging, and on-brand copy. This role is responsible for writing content across all marketing touchpoints including email, blogs, social media, and web, making sure every word reflects Fabuwood's voice and supports our marketing goals.

The Content Writer will report to the Brand Marketing Manager and work closely with graphic designers and the broader marketing team.

Key Areas of Responsibility

Email

• Write copy for marketing emails, including campaigns, newsletters, product launches, and promotional sends to homeowners, dealers, and the design community.
• Craft subject lines, preview text, and calls to action that drive opens, clicks, and engagement.
• Partner with design and marketing teams to build email content that aligns with the campaign calendar.
• Review email performance and use results to refine messaging and test new approaches.

Blog

• Plan, research, and write blog articles covering product features, design inspiration, industry trends, and home renovation topics.
• Apply SEO best practices, including keyword research, headlines, meta descriptions, and internal linking.
• Maintain the blog content calendar and keep a steady cadence of fresh content.
• Repurpose blog content for use across email, social, and web.

Social Media Copy

• Write captions and copy for Fabuwood's social channels, tailored to each platform's audience and format.
• Develop copy for organic posts, paid social ads, and campaign launches.
• Collaborate with designers to pair copy with visuals that tell a cohesive story.
• Stay current on social media trends and platform best practices.

Web Copy

• Write and update copy for the Fabuwood website, including product pages, landing pages, and campaign pages.
• Translate complex product information into clear, simple language that consumers with little product knowledge can easily understand.
• Prioritize clarity, useful information, and product understanding while maintaining engaging, brand-aligned messaging.
• Optimize web copy for SEO, readability, and conversion.
• Keep website content current, accurate, and consistent as products and campaigns change.

Marketing Collateral

• Write copy for print and digital marketing collateral, including brochures, catalogs, point-of-sale displays, sell sheets, and other sales and showroom materials.
• Partner with designers to develop collateral that is visually compelling and aligned with brand standards.
• Ensure product information and specifications in collateral are accurate and up to date.
• Support dealers and the sales team with copy for materials used in showrooms and customer-facing settings.

Brand Voice & Quality

• Ensure all copy follows Fabuwood's brand guidelines, tone of voice, and messaging framework.
• Edit and proofread content for accuracy, clarity, grammar, and consistency.
• Follow established review and approval processes for all content before publishing.

Collaboration & Research

• Partner with the marketing team to support campaigns, product launches, and content initiatives.
• Research industry trends, competitors, and product information to inform content.
• Bring new content ideas and suggest improvements to existing content.

Qualifications

• 2+ years of experience in copywriting or content writing, ideally in marketing, home design, or a related industry.
• A portfolio showing range across email, blog, social, and web copy.
• Excellent writing, editing, and proofreading skills with a sharp eye for detail.
• Working knowledge of SEO best practices.
• Ability to adapt tone and style across channels and audiences while staying on-brand.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Desire to research and understand industry trends to incorporate in writing
• Familiarity with email marketing platforms, CMS tools, and social media platforms is a plus.