Coordinator, Paid Media

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How We Lead:

Universal Music Group is seeking a Coordinator to join the Virgin Music Group Paid Media team in Hollywood, CA. This role supports the full paid media campaign lifecycle (planning and setup through execution, optimization, and reporting) while owning the department’s billing workflow and coordinating day-to-day team operations. Working closely with internal teams, clients, and media partners, the Coordinator will help deliver campaigns that build artist audiences, support streaming growth, and drive direct-to-consumer (D2C) engagement and sales across new releases, catalog, and other priority initiatives throughout the Virgin Music Group roster and select distribution partners.

This position is ideal for someone who combines a passion for music with strong organizational skills, attention to detail, and curiosity about digital advertising. As experience develops, there will be opportunities to take on greater responsibility for media planning and campaign management.

How You'll Create:

Campaign Planning and Execution

• Support the paid media team throughout the campaign lifecycle, including briefing, audience research, media planning, setup, launch, optimization, and reporting
• Coordinate with clients and internal teams to gather creative assets, copy, destination links, approvals, and other campaign materials; track deadlines and flag missing items
• Assist with campaign setup and media buying across platforms such as Meta, TikTok, Google/YouTube, Snapchat, X, and programmatic advertising partners
• Perform prelaunch quality checks on access, creative specifications, copy, links, targeting, budgets, flight dates, and tracking parameters
• Monitor campaign delivery, spend, and budget pacing; flag discrepancies or performance concerns and assist with optimizations under the guidance of the paid media team
• Support audience research, segmentation, and activation across artist affinity, interest, engagement, retargeting, customer, and lookalike audiences
• Coordinate campaign changes, creative refreshes, and testing, maintaining accurate records of approvals and updates

Reporting and Insights

• Prepare accurate campaign updates and post campaign reports using advertising platforms, internal tools, and third-party dashboards
• Track performance against campaign objectives and relevant metrics
• Translate campaign results into clear takeaways and recommendations for review by the paid media team
• Stay informed about advertising platform updates, music marketing trends, and emerging media partners; share relevant opportunities with the team

Billing and Department Operations

• Own the department’s billing workflow in partnership with Finance, including raising POs, collecting invoices, maintaining billing records, reconciling spend, and tracking outstanding items
• Coordinate purchase orders, vendor setup, campaign coding, and payment follow-up as required by company processes
• Help reconcile planned budgets, platform spend, and vendor invoices; flag discrepancies for resolution
• Maintain campaign trackers (Airtable tool), reporting calendars, and organized campaign documentation
• Coordinate team meetings, agendas, notes, and action items, and follow up on deadlines and deliverables
• Support timely communication among internal teams, clients, and media partners regarding assets, campaign status, reporting, and billing

Bring Your Vibe:

Skills and Abilities

• Strong interest and curiosity to learn digital advertising, audience development, and music marketing, with a willingness to learn new platforms and tools
• Excellent organizational and time management skills, with the ability to manage multiple campaigns and deadlines as priorities evolve
• Strong attention to detail and follow-through, particularly when working with campaign settings, budgets, invoices, and reporting
• Clear written and verbal communication skills, with the ability to summarize data and coordinate effectively with internal and external partners
• Comfort working with numbers and spreadsheets, identifying discrepancies, and turning data into useful insights
• Foundational understanding of paid social advertising, audience targeting, campaign objectives, and performance measurement
• Familiarity with social platforms, creative formats, and audience behavior across music genres
• A proactive, resourceful approach to problem solving, with sound judgment about when to ask questions or escalate issues
• Ability to work collaboratively, handle confidential information, and communicate professionally with stakeholders at all levels
• Passion for music and artist development, with an interest in how advertising supports discovery, fan engagement, streaming, and sales

Experience and Technical Qualifications

• Relevant experience through internships, employment, coursework, or hands-on projects in digital advertising, marketing, media, or a related field
• Proficiency in Microsoft Excel, PowerPoint, and Word; comfort using spreadsheets for campaign tracking, reporting, and billing reconciliation
• Proficiency in Figma, Airtable, Canva
• Experience with Meta Ads Manager, TikTok Ads Manager, Google Ads, or other digital advertising platforms preferred
• Familiarity with campaign reporting dashboards, web analytics, pixels, UTM tracking, and conversion measurement preferred
• Experience with invoice processing, budget tracking, purchase orders, or financial systems such as SAP/Uniport preferred
• Music industry, record label, distribution, or advertising agency experience preferred
• Familiarity with creative tools such as Photoshop is a plus

Education

• College degree or equivalent relevant experience preferred

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$37,000 - $52,000

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.