Copy and Content Executive - TWITCH LAB - Burson

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

Burson Creative:

You’ll be joining a creative team that’s been recognized with Cannes Lions, Clios, One Show, New York Festivals, SABER, and PRWeek awards, but more importantly, a team that’s curious, collaborative, and constantly pushing each other to do work that earns attention.

The Creative team works across the full Burson client roster to ideate, develop, and produce earned-first campaigns, building original ideas that cut through culture not just the noise. Our work connects people and brands by digging deeper, imagining more, and creating campaigns and content designed to live anywhere and travel everywhere.

We’ve intentionally brought together a mix of designers, writers, producers, and creators from different backgrounds, cultures, and points of view, because better work comes from diverse voices challenging each other.

We’re looking for people who love what they do, value different perspectives, and are excited to roll up their sleeves to help push our creative even further.

Check out our latest work here. https://www.bursonglobal.com/locations/us/creative-careers-at-burson-us

More about the role:

We are seeking a sharp, multi-talented Copy and Content Executive to join our TWITCH Lab.This hybrid role bridges strategic intelligence and high-impact copywriting, determining where AI can help build quick-turn content solves for real client reputational challenges and writing the critical copy that protects and elevates brand value. 

In this role, you will partner with team members who are analyzing real-time listening data, sentiment trends, and emerging reputational risks to craft and produce tailored messaging across fragmented stakeholder groups (media, employees, investors, regulators, consumers). Utilizing generative AI language models and prompt engineering, you will rapidly generate narrative options and build comprehensive, cross platform content at the speed of reputation. 

What you'll do:

AI-Driven Strategy & Intelligence Integration 

• Translate Data into Copy: Interpret real-time media monitoring, sentiment analysis, and intelligence inputs to craft compelling copy and content. 

• Identify AI Use Cases: Proactively identify where AI tools can accelerate strategic analysis, message customization, and audience-targeted content for clients in need of quick-turn solutions. 

Copywriting & Content Development 

• Content and Copy Writing: Write clear, authoritative, and persuasive copy for largely digital content executions. 

• Multi-Channel Adaptation: In partnership with account teams, tailor content for specific audiences (investors, internal employees, public media, regulators) while maintaining core brand voice consistency. 

• AI-Assisted Drafting: Utilize AI writing platforms and customized prompts to rapidly draft, iterate, and create content options within time-challenged environments. 

Collaboration & Quality Control 

• Accuracy & Tone Ownership: Ensure all written materials adhere to strict brand guidelines, nuance, legal standards, and facts. 

• Cross-Disciplinary Partnership: Work closely with the Creative Director, designers, and account leads to ensure strategy seamlessly informs visual execution. 

Experience that contributes to success:

• 3-5+ years of experience in corporate copywriting, strategic planning, or PR communications within an agency or corporate environment. 
• AI Prompting & Writing Mastery: Demonstrated expertise using generative AI text tools (ChatGPT, Claude, WPP Open tools) to accelerate research, brainstorming, and copy generation. Political campaign experience is considered an advantage in this role. 
• Exceptional Writing and Design Skills: Proven ability to craft flawless, nuanced, and persuasive copy and content under tight deadlines. 
• Data & Sentiment Savvy: Comfort working with media listening data, sentiment tools, and audience insights to inform creative briefs. 
• Agile Communicator: Strong presentation skills and the ability to articulate complex strategic rationale clearly to internal and client stakeholders. 

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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.