Copywriter & Content Publisher - External Comms (Mars Veterinary Health)

JOB TITLE:

Copywriter & Content Publisher - External Comms (Mars Veterinary Health)

LOCATION & SCHEDULE:

Support Office - Vancouver, Full time

COMPENSATION:

$101,600.00 - $158,750.00

As part of the Mars Petcare family of businesses, Mars Veterinary Health is a global network of veterinary practices made possible by 75,000 Associates who care for millions of pets across nearly 3,000 clinics in more than 20 countries each year. We are committed to leveraging our reach to make a long-term positive impact on people, pets, and the planet and know our Purpose - A BETTER WORLD FOR PETS - starts with the people who care for them. We strive to offer unparalleled veterinary care for pets by first and foremost enabling and empowering our Associates to do what they love, whether in primary, specialty, and emergency care or management and leadership.

Why This Role Matters:

This role oversees the entire content creation process, including ideation, design and publication, utilizing SEO principles and content management systems to enhance visibility.

Working closely with authors to ensure high quality content meets audience needs and expectations, this person has a keen eye for detail, strong written and verbal communication skills, and technical proficiency on content management systems and with analytics tools.

You Will:

• Content Planning & Management

• Lead the planning, creation, and curation of high-quality, consistent content tailored to various channels, including digital platforms, social media, intranet, email, press releases, and internal communications.

• Ensure content aligns with organizational messaging, brand voice, and compliance standards.

• Manage content calendars to ensure timely delivery of campaigns, updates, and initiatives.

• Analytics & Reporting:

• Monitor, analyze, and report on channel performance, audience engagement, and content effectiveness.

• Use insights to inform future content strategies and improve overall communication impact.

• Writing Skills:

• Write clear, persuasive, and engaging copy for websites, blogs, email campaigns, social media, advertisements, and other marketing materials.

• Edit and proofread content for grammar, style, tone, accuracy, and SEO best practices.

• Adapt writing style to suit various audiences and formats.

• Technical Skills:

• Upload, format, and publish content across CMS platforms (e.g., WordPress, Sitecore, Adobe Experience Manager).

• Ensure all content is optimized for SEO, readability, and user engagement.

• Collaborate with design and development teams to ensure content displays correctly on all devices and browsers.

• Monitor content performance and make data-driven improvements as needed.

• Live and exemplify the Five Principles of Mars, Inc. within self and team.

• Other job duties as assigned.

Your Experience Should Include:

• Bachelor's degree in Communications, Journalism, Marketing, English, or related field.
• 3-5 years of experience in copywriting, content publishing, or digital marketing.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO, digital content strategy, and content management systems (CMS).
• Experience with tools like Google Analytics, SEO tools (e.g., SEMrush, Yoast), and publishing platforms.
• Proficiency with platforms such as Newswire, Cision, Meltwater, and other media monitoring and social listening tools.
• Strong organizational skills and attention to detail.
• Ability to work independently and manage multiple projects with tight deadlines
• Excellent editing, proofreading, and attention-to-detail skills.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Ability to work collaboratively in a global, matrixed environment and adapt content for diverse audiences.

Salary Range: $101,600 - $182,562.50

Compensation is determined based on education, experience, and other relevant credentials. Our salary ranges are determined by role, level, location, and market competitiveness.

Does this sound like you? Want to join an organization that values Quality, Efficiency, Responsibility, Mutuality, and Freedom? Apply today to be considered and join us to advance our mission to create A BETTER WORLD FOR PETS.

What We Offer You:

• Competitive salary with paid time off & holidays so you can spend time with the people you love.

• Medical, dental, and vision insurance for you and your loved ones.

• Fertility and family-building assistance.

• Paid Parental leave.

• Practice Paid Basic Life Insurance.

• Practice Paid Short- and Long-Term Disability.

• Automatic enrollment 401(k) Savings Plan after 60 days of employment with generous company match.

• Commuter Benefits.

• Legal Plan.

• Health Savings Account & Flexible Spending Account.

• Mental health support and resources.

• Paid Volunteering.

• Optimum Wellness Plans for up to three pets.

• Continuing Education allowance & MED hours for eligible positions.

• Student Debt Relief (for full-time DVMs).

• A Variety of discounts including Mars, PetSmart, Royal Canin, fitness, cellular and so much more.

Special Working Considerations:

• Ability to work at a computer for long periods of time.

• Must have mental processes for reasoning, remembering, mathematics and language ability (reading, writing, and speaking the English language) to perform the duties proficiently.

• Ability to carry out instructions furnished in written, oral, or diagram form and to solve problems involving several variables.

• The noise level in the work environment is normally moderate.

• Environment where pets are present.

WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER.

Mars Veterinary Health (MVH) strongly supports and values the uniqueness of all individuals and promotes a work environment where diversity is embraced. MVH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, genetic information, status as a protected veteran, or status as a qualified individual with disability. MVH complies with all applicable federal, state and local laws governing nondiscrimination in employment in every MVH location.