Counter Sales Associate

Job Summary

The Counter Sales Associate is responsible for assisting Southern Ice Equipment, a Baker Distributing Company, with growing the Food service lines of business sales by providing sales support, technical support, logistical information, pricing information, product information and inventory management. This role combines traditional counter sales responsibilities with inside sales support functions to promote growth across Southern Ice Equipment product lines. The goal of this role is to provide strong customer service in a sales-oriented setting while expanding support across key product categories.

Primary product categories include:

• Commercial ice machines
• Super-automatic coffee equipment
• Beverage dispensing systems
• Water filtration solutions
• Related food service, equipment and service parts

Essential Duties/Accountabilities

• Represent Baker Distributing Company and Southern Ice Equipment as leaders in the industry ensuring maximum sales.
• Interact with internal and outside salespeople, vendors, contractors, and food service customers.
• Responsible for showroom merchandising and re-stocking product.
• Assist in resolving customer relations problems with both dealers and end users.
• Complete sales order process for customers with efforts to up-sell associated foodservice items.
• Service walk-in and telephone customers and assist with sourcing and shipping parts, inventory control and warranty administration.
• Provide customer product and service needs by researching foodservice equipment via computer system, catalog, telephone or other reference sources.
• Promote and support product categories including ice machines, beverage systems, and water filtration.
• Create customer quotes, submittals, and assist with vendor pricing and order tracking.
• Arrange stock on shelves or racks in sales area and keeps merchandise in order.
• Apply suggestive selling techniques and up-sell to current and prospective customers.
• Support house accounts and collaborate with outside sales teams to drive growth.
• Adhere to all company safety protocols and procedures.
• Utilize personal protective equipment (PPE) as required.
• Report any safety hazards or incidents immediately to management.
• Participate in regular safety training sessions and drills.
• Ensure a clean and organized workspace to prevent accidents and injuries.
• Follow all guidelines for the safe handling and storage of products.
• Maintain a professional and safe demeanor during all customer interactions.
• Conduct outgoing customer sales or service calls and resolve customer complaints.
• Perform other duties as assigned.