Counter Sales

Description

Job Overview

As a Counter Sales Associate, you will serve as the first point of contact for customers seeking heavy-duty vehicle parts. You will provide expert advice, recommend products, and offer solutions to meet customer needs. Your role will focus on building strong relationships with customers, supporting sales goals, and ensuring a seamless customer experience both in-person and over the phone.

Core Functions

• Customer Service
• • Greet and engage customers both in person and over the phone, providing responsive and knowledgeable service.
  • Understand immediate and long-term customer needs and recommend appropriate solutions.
  • Build and maintain strong customer relationships to encourage repeat business and customer loyalty.
  • Clearly communicate product features, benefits, warranty policies, pricing, and other relevant information to support confident purchasing decisions.
• Parts Sales and Business Development
• • Actively sell heavy-duty vehicle parts and services to existing customers and prospects, supporting sustained sales growth.
  • Identify opportunities to expand customer purchases through related products, services, and solutions.
  • Recommend related, alternative, or substitute parts when identical replacements are unavailable.
• Parts Identification and Product Expertise
• • Develop and maintain in-depth knowledge of the heavy-duty vehicle aftermarket, including parts, applications, and technical specifications.
  • Stay current on new products, product updates, and relevant industry trends.
  • Use catalogs, parts manuals, online resources, and other systems to accurately identify heavy-duty truck and trailer parts.
  • Ensure customers receive parts that appropriately match their equipment, application, and operating needs.
• Order Processing and Inventory Support
• • Utilize the enterprise resource planning (ERP) system to search for parts, verify availability, process orders, and maintain accurate customer and transaction information.
  • Support accurate and timely order fulfillment from initial parts identification through customer pick-up or delivery.
  • Pull and prepare inventory orders for customer pick-up or delivery, as needed.
  • Assist with stock organization, inventory activities, and order processing to support efficient parts operations.

Competencies and Qualifications

• • High school diploma or equivalent; relevant industry certifications or technical training a plus.
  • Previous experience in sales, customer service, or counter sales, preferably in the heavy-duty vehicle or automotive parts industry.
  • Strong communication skills, both verbal and written.
  • Ability to develop product knowledge quickly and apply it to customer interactions.
  • Familiarity with point-of-sale systems, such as Karmak or similar.
  • Ability to work independently and as part of a team.
  • Positive attitude, strong problem-solving skills, and customer-focused approach.
  • Detail-oriented with strong organizational skills.

Physical Requirements 

• Ability to stand and walk for extended periods.
• Lift and carry parts up to 50 lbs (or more with assistance).
• Frequent bending, crouching, and reaching to access parts.
• Manual dexterity for operating point-of-sale system and handling small parts.
• Occasional climbing (e.g., ladders or step stools) to reach high shelves.
• Ability to work in both office and warehouse environments, with exposure to varying temperatures, noise, and dust.
• Physical stamina to remain active throughout the workday.
• Use of personal protective equipment (PPE) in the warehouse, as required.

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