Counter Sales Leader

Caniff Electric Supply

(A wholly owned subsidiary of McNaughton-McKay Electric Company)

Counter Sales Leader

Department: Sales Counter

Position Summary

The Counter Sales Leader supports the Branch Operations Manager by providing day-to-day leadership for the counter sales team while delivering exceptional customer service. This role coordinates daily counter operations, supports team development, builds strong customer relationships, and helps drive branch performance.

Key Responsibilities

• Lead by example while performing all Counter Sales Associate responsibilities.
• Coordinate daily counter staffing and workflow in partnership with the Branch Operations Manager.
• Train, coach, and support the development of counter sales team members.
• Process customer orders, provide basic product and technical support, and identify add-on sales opportunities.
• Build lasting customer relationships by understanding customer needs and delivering exceptional service.
• Resolve customer concerns promptly and professionally.
• Process returns, restock inventory, assist with will-call orders, and maintain a clean, organized, and professional counter area.
• Assist throughout the branch, including counter, warehouse, and delivery operations, as business needs require.
• Prepare reports, complete operational documentation, and support continuous process improvements.
• Safely operate forklifts and other material handling equipment following required training and certification.
• Regularly lift, move, and position products up to 70 pounds, while performing frequent bending, reaching, stooping, and other physical tasks associated with warehouse and counter operations.
• Support company quality, safety, and operational initiatives.

Qualifications

• High school diploma or equivalent required.
• Two or more years of warehouse, distribution, counter sales, or related experience required.
• Working knowledge of Caniff Electric Supply products and branch operations preferred.
• Demonstrated leadership ability with strong customer service, communication, and problem-solving skills.
• Ability to prioritize multiple responsibilities, work independently, and thrive in a fast-paced environment.
• Basic computer proficiency, including Microsoft Office.

Reports To: Branch Operations Manager Direct Reports: None

Work Environment

This position works in a combination of counter sales and warehouse environments.

EEO/AA/M/F/Vet/Disability Employer The above statements are intended to describe the essential functions and related requirements of persons assigned to this job. They are not intended as an exhaustive list of all job duties, responsibilities and requirements.