Country Manager-Germany

About the role Cider is looking for a Country Manager to lead our growth in Germany. You will define and execute the German market strategy, build local brand relevance, and drive sustainable commercial performance. You will combine a deep understanding of German consumers with strong e-commerce and marketing expertise. Working closely with global teams, you will ensure that Cider's campaigns, product presentation, and customer experience reflect local expectations while supporting the broader brand strategy. Key responsibilities Develop and execute the Germany business strategy, identifying priorities for revenue growth, profitability, and customer development. Own the country commercial plan, budget, forecasts, and performance reporting. Lead local customer acquisition and retention initiatives across paid media, social media, influencer partnerships, affiliate marketing, and CRM. Build brand awareness and trust through German-language content, locally relevant campaigns, creator relationships, and community engagement. Use customer research, market trends, and competitor insights to guide assortment, pricing, promotions, and seasonal planning. Oversee localisation of website and app content, product descriptions, campaign messaging, and customer communications. Partner with global teams to improve conversion and retention, addressing local expectations around sizing information, payment options, delivery, returns, and service. Coordinate with operations, customer service, and legal specialists to support effective market execution and applicable local requirements. Build and manage local agencies, partners, and team members as the business grows. Represent the German market internally and communicate priorities, insights, and results clearly to global stakeholders. Requirements Significant experience in e-commerce, fashion, consumer brands, or retail, including responsibility for growth in Germany. Proven ability to deliver measurable commercial results and manage budgets or a country P&L. Deep understanding of German consumer behaviour, online shopping expectations, fashion trends, and the local media and creator landscape. Experience in brand localisation, digital customer acquisition, and customer retention. Strong analytical and commercial skills, including the ability to assess marketing effectiveness and business profitability. Experience leading cross-functional initiatives and collaborating with international teams. An entrepreneurial mindset and a hands-on approach to solving problems and executing plans. Fluent German, written and spoken, is required. Fluent English, written and spoken, is also required for day-to-day collaboration, presentations, and reporting with global teams. Preferred experience Scaling a direct-to-consumer fashion or lifestyle brand in Germany. Localising an international brand for German consumers. Building German influencer, affiliate, and community programmes. Broader DACH market experience.