Creative and Digital Director
Taher Inc. | Job Description
Location: Remote eligible with periodic onsite presence in Minnetonka, Minnesota
Department: Marketing
Reports to: Vice President of Marketing
Position Summary
The Creative and Digital Director leads the creative expression and digital presence of Taher, Inc., bringing our food, people, nutrition initiatives, and client partnerships to life. This hands-on leader translates marketing strategy into compelling design, social media, video, website content, and campaigns across K--12 education, business and industry, and manufacturing.
Working with the Vice President of Marketing, this role builds consistent creative standards and a reliable content process that connects corporate priorities with stories from our locations. The Director combines strong creative judgment with the ability to personally produce content, manage projects, and measure results.
Essential Responsibilities
Creative Direction and Brand Execution
- Translate approved brand and marketing strategy into cohesive visual concepts, campaigns, and materials for digital and print channels.
- Create and oversee graphics, presentations, sales collateral, signage, recruitment materials, and other branded assets; maintain practical templates and an organized asset library.
- Partner with internal design and communications colleagues and external vendors to manage creative quality, priorities, deadlines, and production.
Social Media and Content Production
- Own day-to-day corporate social media planning, publishing, community engagement, and reporting across approved platforms.
- Build and maintain an editorial calendar featuring culinary innovation, nutrition programs such as Food4Life, employee stories, client partnerships, and company initiatives.
- Personally develop copy, graphics, photography, and short-form video; coordinate larger shoots and specialized production as needed.
- Create a simple process for Food Service Directors and field teams to submit stories, photos, and videos, supported by clear content guidelines and approval steps.
- Confirm appropriate permissions and approvals before publishing content featuring students, employees, clients, or client locations; escalate sensitive comments and issues through designated channels.
Digital Experience and Campaign Performance
- Manage website content and coordinate updates with internal stakeholders and external web partners to keep information accurate, engaging, accessible, and consistent with the brand.
- Execute digital campaigns supporting brand awareness, business development, client engagement, and recruiting; coordinate paid media and email campaigns as assigned.
- Monitor engagement, website traffic, campaign responses, and other relevant measures; use results to improve content and recommend where to invest effort and budget.
Collaboration and Project Management
- Partner with Human Resources on employer branding, recruiting campaigns, and employee stories, and with sales and operations on client-facing materials.
- Manage creative requests, production schedules, vendor relationships, and assigned budgets; communicate priorities and resolve competing deadlines.
- Support executive storytelling, industry events, and company announcements with timely creative and digital materials.
Required Qualifications
- Bachelor's degree in marketing, graphic design, communications, digital media, or a related field, or equivalent relevant experience.
- Seven or more years of progressive experience in creative, digital marketing, or brand content roles, including experience leading projects and directing creative work.
- A strong portfolio demonstrating visual design, social media content, digital campaigns, and storytelling, with examples of personal contributions and results.
- Hands-on proficiency with Adobe Creative Cloud or comparable professional design tools, video editing software, content management systems, social media publishing tools, and digital analytics.
- Strong writing, editing, visual judgment, project management, and stakeholder communication skills.
- Ability to balance creative direction with daily production and manage multiple priorities across a geographically dispersed organization.
Preferred Qualifications
- Experience in foodservice, hospitality, education, consumer brands, manufacturing, or another business with multiple locations.
- Experience photographing food, producing short-form video, supporting employer branding, and enabling local teams to contribute content.
- Experience with SEO, paid social, email marketing, agency management, and responsible use of AI-assisted creative tools with human review.
Measures of Success
Success includes a consistent brand across channels, a dependable publishing cadence, stronger engagement with relevant audiences, timely delivery of quality creative work, and a sustainable flow of approved field content. Campaign goals and performance targets will be established with the Vice President of Marketing.
Work Environment and Application Materials
This position offers remote work capability. Onsite presence at Taher's corporate office in Minnetonka, Minnesota, may be required approximately once per month for collaboration, planning, meetings, or content production. Additional onsite visits and travel to client locations, production facilities, and company events may be required based on business needs. Occasional work outside standard business hours may be needed for events or time-sensitive campaigns. Candidates should submit a resume and portfolio or links to relevant work, identifying their role in each example.