Creative Director, Art

Creative Director, Art

• Full-time
• Creative
• New York

Business Overview

Barrows is a commerce experience agency dedicated to building the world's leading experiences for brands and retailers. We combine data-led strategy, creativity, and technology to engage and convert shoppers online and in-store. From shopper marketing to retail toolkits, display design, category management and store design, we deliver end-to-end solutions that don't just meet expectations, they re-imagine them.

Backed by the scale and innovation of WPP and VML, our global team re-imagines what's possible at the intersection of creativity and commerce. We bring together strategy, design, and AI-powered insights to help clients achieve more with less all fueled by a can-do spirit, relentless curiosity, and the belief that remarkable experiences can both build brands and grow real business results.

Roles and Responsibilities

Barrows is seeking a dynamic Creative Director responsible for leading and inspiring the creative team to develop innovative marketing campaigns that drive sales and brand engagement. The creative team works to develop commerce marketing concepts and designs for integrated marketing programs and experiential retail designs at mass retail across the US. They collaborate with clients to understand their vision, translating it into compelling visual and strategic concepts, and ensuring all creative output aligns with brand identity. They unlock big ideas that engage US and global audiences and produce compelling content that supports our clients stories across digital and physical retail.

In addition to bringing a killer attitude and energy, this individual must be able to:

• Lead the creation of shopper marketing programs from concept development to design and execution
• Serve as a leader, creative mind, and project manager in one
• Connect the dots between creative and strategy to tell the client's story
• Drive creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutions
• Ensure the team delivers creative excellence through structured guidance, mentorship, and inspiration; take lead role in infusing team with digital and shopper knowledge through ongoing training
• Proactively drive the process to generate and brief in creative, actionable, and unique projects rooted in a clear idea and insight, demonstrating in-depth knowledge of client's business and the audience
• Develop creative briefs for ideation sessions and lead creative brainstorm sessions for client opportunities
• Create strategically sound designs and concepts against the required brief and revert
• Work collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on brief
• Be the face representing Barrows creative to clients and agency partners, relying on deep understanding of brands and the trade
• Confidently articulate and defend our work; ideate and solve problems with clients
• Craft and deliver highly-strategic creative presentations
• Work with the client service team to identify growth opportunities with current and prospective clients
• Craft the design associated with the client's brand/project
• Provide a strong design point of view regarding messaging hierarchy, typography, layout, and color
• Develop and implement processes and structures to achieve creative vision
• Generate exploratory mood boards by gathering literature and internet references
• Be an effective leader with strong communication and interpersonal skills in order to cultivate beneficial relationships both internally and externally
• Work quickly, independently, and with a can-do attitude

Qualifications

• 12+ years of agency and/or strategic creative experience in brand, trade or shopper marketing or category management
• CPG/Shopper experience a must
• Strong portfolio showcasing successful shopper marketing /CPG campaigns, demonstrating a range of creative concepts and execution
• Team leadership experience
• Excellent verbal and written communication skills, with the ability to present ideas and creative concepts clearly and persuasively
• Elevated understanding of the retail trade environment, including omnichannel and physical/digital retail integrations
• Creative strategy and copywriting experience strongly preferred
• Ability to lead and drive client solutions through ambiguity, and adapt to changing priorities
• Ability to work in-office 3-4 days per week.

Salary and Benefits

The salary range for this role is $149,000 - $181,000*

• exact compensation will be determined based on individual experience

Benefits include:

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....

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