The Emerging Verticals team builds and scales programs that grow high-quality creator supply across new and fast-growing content categories in North America. Our work sits at the intersection of product adoption and creator growth - helping creators discover, adopt, and get lasting value from TikTok features.
Responsibilities
Own creator programs end-to-end from strategy and planning through execution and measurement with a high degree of autonomy
Partner closely with Product to streamline how programs run and scale
Dig into program data to spot problems early and build solutions before they become blockers
Keep stakeholders informed with clear, regular reporting on program performance and key insights
Build trusted relationships across cross-functional teams including Product, Comms, Legal, and Design Minimum Qualifications
5+ years in program management, marketing, or a closely related field
Solid grasp of the creator economy and hands-on experience working with creators
Comfort with data - dashboards, self-serve tools, and basic querying to drive decisions
Sharp communicator, written and verbal, across all levels
High ownership mentality - you spot gaps, flag them, and fix them