CRM Marketing Manager

CRM Marketing Manager needs 5 years experience in Marketing or Advertising field.

CRM Marketing Manager requires:

• Degree or equivalent experience in Marketing or Advertising field.
• 5+ years of experience where the desired knowledge and skills have been developed and demonstrated.
• In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution
• Strong interpersonal skills; ability to collaborate with a variety of team members and levels in a matrix organization
• Strong verbal and written communication skills; experience gaining alignment to ideas at all levels.
• Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
• Strong project management and prioritization skills with a clear focus on results in a fast-paced dynamic environment
• Experience or exposure to common tools in this space is a plus (Salesforce Marketing Cloud or like, Oracle Responsys or like, IBM Unica or like)

CRM Marketing Manager duties:

• Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business.
• Devises and implements strategies to deliver program goals.
• Ensure that agreed Marketing Communications activity is managed to time and budget
• Contribute to the development of customer strategies
• Produce Annual and Quarterly Marketing Communications plan from the Marketing Plan supplied
• Collaborates with global CRM team and cross-functional areas to execute and evolve the program