Data Analyst

Social Analyst
Location:Remote
Duration: 06 months

About the team

• The Social Marketing team drives brand and business impact through best-in-class, data-driven social marketing.
• They sit at the intersection of brand storytelling, performance marketing, innovation, and cultural relevance and partner cross-functionally across Brand, Creative, Product Marketing,
• Paid Marketing, Data Science, Communications, and external brand partners to build social programs that influence perception, drive measurable outcomes, and elevate leadership in these categories.

About the role

• Seeking a detail-oriented, analytically rigorous & AI- native Social Analyst to build and own the dashboard & reporting engine that powers our paid social decision-making.
• This is a hands-on data and reporting role with significant strategic impact — you will design and maintain the infrastructure that translates raw campaign data into clear, actionable insights across our paid social programs.

This role requires a strong analytical operator who can:
• Build scalable reporting systems and self-serve dashboards that empower the team to move faster
• Design and maintain rigorous measurement frameworks across attribution, incrementality, and experimentation
• Ensure data accuracy, governance, and consistency across all reporting surfaces
• Identify gaps in measurement infrastructure and proactively recommend solutions
• Enable faster, better-informed decisions through improved data access and collaboration

What You’ll Do

Reporting Ecosystem Ownership
• Own and evolve the full paid social reporting ecosystem, including dashboards, templates, and automated reporting workflows.
• Build scalable, self-serve dashboards in Sprinklr and complementary tools that give stakeholders real-time access to performance data.
• Develop and maintain standardized reporting cadences: weekly performance reports, campaign wrap-ups, and quarterly business reviews (QBRs).

Data Integration & Governance
• Manage data integrations across paid social platforms, site analytics tools, and brand study vendors to ensure a unified, reliable data environment.
• Establish and enforce data governance standards — naming conventions, taxonomy, QA processes — to maintain accuracy and consistency across all reporting.
• Partner with marketing technology and data engineering teams to troubleshoot data discrepancies and improve pipeline reliability.

Measurement Framework Design & Maintenance
• Design, implement, and maintain comprehensive measurement frameworks, including:
• Build and maintain Sprinklr dashboards to track social performance across lines of business
• Develop LOB-specific reporting views that meet stakeholder expectations and surface actionable insights
• Maintain dashboard integrity through consistent tagging, taxonomy, and data hygiene standards
• Pull and consolidate data across paid social platforms, site analytics, and brand studies into unified performance views
• Surface clear, business-relevant insights that help LOB stakeholders make informed investment and optimization decisions

Nice to have:
• Attribution models across full-funnel paid social activity
• Conversion tracking and pixel governance
• Incrementality testing and lift study design
• A/B testing structures and experimentation protocols

Cross-Functional Partnership
• Serve as the primary measurement and analytics partner for the social team, translating data needs into actionable infrastructure.
• Partner closely with marketing technology, data science, and platform partners (including Sprinklr) to build robust, scalable solutions.
• Collaborate with paid social channel managers to understand reporting needs and close gaps in visibility.

Measurement Gap Analysis & Continuous Improvement
• Proactively identify gaps and blind spots in the current measurement ecosystem and develop recommendations for new tools, integrations, or methodologies.
• Continuously evaluate and improve reporting automation to reduce manual effort and increase the speed of insight delivery.
• Document measurement approaches and maintain a knowledge base that supports onboarding and institutional continuity.

Minimum Qualifications
• 5 years of experience in digital marketing analytics, paid social measurement, or a closely related data/reporting role.
• Required: Hands-on experience building and managing campaigns, reports, and dashboards within Sprinklr, including campaign setup, governance, and performance reporting.
• Deep understanding of paid social measurement methodologies
• Strong proficiency in platform ad managers (Meta, TikTok, YouTube, LinkedIn, etc.) and the ability to synthesize data across multiple platforms.
• Experience building and maintaining automated dashboards and reporting pipelines; proficiency with data visualization tools.
• Advanced analytical skills with the ability to work with large, complex datasets and surface clear, actionable insights.
• Strong communicator — able to present data findings to cross-functional stakeholders in a clear, business-relevant way.
• Highly organized and self-directed, with the ability to manage multiple workstreams independently in a fast-paced environment.
• Collaborative mindset and comfort working cross-functionally with marketing technology, data science, and platform partner teams.