Title : Data Scientist , Marketing Analytics
Mode: Contract
Client Location: Mostly Remote (Bethesda, MD); Travel is required once every quarter for PI planning ( Mandatory). Occasional/Ad hoc travel maybe expected once a month from Tues - Thursday.
Description :
The Senior Data Scientist, Marketing Measurement will design and execute rigorous analyses to measure the impact of marketing initiatives and customer strategies. The role will evaluate experimental and quasi-experimental results, translate findings into clear business recommendations, and strengthen measurement approaches across marketing programs.
SQL is a mandatory skill. In addition to SQL , Python or R is required
Mandatory : SQL (Advanced)
Python or R ( at least on) experience with experiences in Marketing Analytics.
Story telling: being able to explain complex analytical results to stakeholders in a business-friendly language
Preferred Skills: Campaign Effectiveness Management, Customer Segmentation, Marketing Analytics, Promotions mgmt. and effectiveness.