DELTA DENTAL: Marketing Architect

Web Applications & Integrations

• Lead design and integration of pre-login web functionality (e.g., web forms, ID card, cost estimator, Find a Dentist) with cloud infrastructure and APIs.
• Partner with development teams to ensure AEM content management integrates effectively with cloud-hosted web applications.
• Oversee video integration and streaming capabilities across marketing and customer-facing sites.

Consent, Compliance & Data Governance

• Implement and enforce Consent Management solutions ensuring data privacy, user preference management, and regulatory compliance (GDPR, CCPA, HIPAA as applicable).
• Validate consent flows across all digital touchpoints and coordinate with Legal and Compliance teams to ensure consistent enforcement.

Analytics & Personalization

• Design and maintain web analytics integrations across both pre- and post-login experiences.
• Enable data sharing between analytics platforms and third-party advertising and marketing systems in alignment with consent policies.
• Architect and implement personalization frameworks using Adobe Target to deliver tailored experiences.

Marketing Technology & Automation

• Integrate Adobe Workfront with AEM Assets for efficient creative and content workflows.
• Collaborate with CRM and marketing teams to enable marketing automation and unified Customer 360 views within Salesforce Marketing Cloud / CRM ecosystems.
• Oversee URL management and DNS resolution for marketing campaigns (e.g., SiteDetour, Apache Reverse Proxy, GoDaddy).

Future Initiatives

• Evaluate and implement eSignature solutions to support digital marketing and customer engagement workflows.