Digital Marketing Lead MONTERRA CREDIT UNIONDigital Marketing LeadRedwood City, CA$40–$45 / hourOwn and lead the end‑to‑end digital marketing strategy across all owned digital channels, including digital and social media platforms, SEO, the public website, email, text messaging, online banking, and the mobile app, while also supporting digital media optimization in collaboration with marketing leadership and agency partner. As a key member of Monterra Credit Union’s Marketing team, the Digital Marketing Lead owns and drives the end-to-end digital marketing strategy to accelerate member acquisition, product adoption, engagement, and retention across deposit, loan, and ancillary products and services.
NewSenior Marketing Proposal Coordinator - AEC JobotSenior Marketing Proposal Coordinator - AECSunnyvale, CA$90,000–$110,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. With offices in Northern California, Los Angeles, and San Diego, we are one of the top-rated High-End Commercial GCs in California and were voted an ENR Contractor of the Year!
NewMarketing Manager - Remote ButterflyMXMarketing Manager - RemoteSan Francisco, CARemoteAccess to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance. Our products are installed in more than 15,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate.
NewDirector, Content Marketing Unity SoftwareDirector, Content MarketingSan Francisco, CAWhile specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program. • Oversee the production of high-quality content, including ebooks, articles, videos, webinars, social media posts, and marketing collateral that work hard for integrated marketing and demand generation.
NewDirector, Product Marketing AI Unity SoftwareDirector, Product Marketing AISan Francisco, CAWhile specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program. Reporting into the VP, Go to Market, you will be responsible for developing and executing comprehensive marketing plans that align with our business objectives, drive product adoption, enhance brand visibility, and keep Unity positioned in the rapidly evolving AI space.
NewAssociate Director, Client Strategy - Remote LaterAssociate Director, Client Strategy - RemoteSan Francisco, CARemote$145,000–$160,000 / yearThe Associate Director of Client Strategy will play a pivotal role in crafting outcome-driven strategies and industry best practices for our customers and prospective customers seeking to use Later, enabling the company to unlock revenue impact from those accounts. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue.
Sr. Manager, Executive Commnications - Digital Sales Visa Technology and Operations LLCSr. Manager, Executive Commnications - Digital SalesSan Francisco, CA$149,800–$240,100 / yearThe Visa Global Digital Sales team is responsible for building out a digital response and sales coverage engine supporting multiple digital sales centers, enabling Visa to accelerate growth, leveraging continuous innovation with an optimized sales model while building deeper relationships with our customers. Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
NewDirector of Partnerships - Remote LaterDirector of Partnerships - RemoteSan Francisco, CARemote$250,000–$300,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
NewEmployment Consultant Best Buddies InternationalEmployment ConsultantSan Francisco, CA$0–$29.80 / hourBest Buddies International is a nonprofit 501(c)(3) organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment, leadership development, inclusive living, and family support for individuals with intellectual and developmental disabilities (IDD). Guide participants, guardians and family members in navigating Social Security issues, offering referrals to local Work Incentives and Planning and Assistance (WIPA) and/or Community Work Incentive Counselors (CWIC) available through their state Vocational Rehabilitation.
NewMedical Device Sales - Paid Internship Medical Sales CollegeMedical Device Sales - Paid InternshipVallejo, CAProactively research and identify new opportunities via outbound efforts utilizing university relationships, word of mouth, LinkedIn, social media platforms, networking, direct referrals, etc. Shall not misrepresent the nature of the school, facility, programs, expected outcome of training, employment, salary expectations, etc. in any way, either directly or indirectly, implied or omitted.
NewSVP Partnerships LaterSVP PartnershipsSan Francisco, CARemote$175,000–$225,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
NewEnterprise Account Director - Remote LaterEnterprise Account Director - RemoteSan Francisco, CARemote$175,000–$225,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
Escrow Officer Lennar CorporationEscrow OfficerWalnut Creek, CA$65,000–$85,000 / yearThe Escrow Officer (on-site) prepares of all documents associated with the processing and closing of escrow, conveyance of title, recording of documents, clearing of title requirements and issuance of title insurance. We reasonably expect the base compensation offered for this position to range from an annual salary of $65,000-$85,000 subject to adjustment based on business- related factors such as [employee qualifications, geographic pay differentials (e.g., cost of labor/living, etc.), and operational considerations.
Manager Stablecoin Labs Visa Technology and Operations LLCManager Stablecoin LabsSan Francisco, CA$146,200–$233,700 / yearAs part of a high impact team operating at the intersection of new technology and legacy operations, this role helps define how stablecoins can transform customer experiences with moving money and unlock new value for clients and partners. Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
NewVP, Creator Growth (SLG) - Remote LaterVP, Creator Growth (SLG) - RemoteSan Francisco, CARemote$200,000–$275,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. This is a senior, high-visibility role that will report directly to the GM of Creator and work in close partnership with Sales, Product, and the Later Influence team to build and scale the programs, playbooks, and campaigns that bring the right creators into the Mavely ecosystem.
NewBusiness Development Manager - Bioprocessing Ecolab Inc.Business Development Manager - BioprocessingSan Francisco, CA$126,900–$190,200 / yearThe Business Development Sales Representative will work in collaboration with multiple Account Managers to drive new growth opportunities supporting not only the growth of our Bioprocessing segment but also enabling our clients to develop medicines that improve the lives of their patients. With a broad and innovative portfolio of chromatography technologies, global coverage and leading technical support, Ecolab Bioprocessing supports customers spanning research, emerging biotech, large scale biopharma and contract manufacturers.
NewAccount Manager - Creator Affiliate - Remote LaterAccount Manager - Creator Affiliate - RemoteSan Francisco, CARemote$105,000–$115,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
NewAI/ML Developer Advocate Snorkel AIAI/ML Developer AdvocateRedwood City, CA$132,000–$200,000 / yearWe work with some of the world’s largest organizations to empower scientists, engineers, financial experts, product creators, journalists, and more to build custom AI with their data faster than ever before. Content Creation: Craft high-quality, developer-focused content—blog posts, white papers, demos, videos, and social media—that educates and inspires.
NewDe Novo Relationship Banker BMO FinancialDe Novo Relationship BankerSan Francisco, CA$50,100–$82,800 / yearEngages customers to complete needs assessments that identify financial solutions and preferred banking channels while recommending tailored solutions addressing both sales and service needs (e.g. Applies the risk management framework to the portfolio to protect the Bank's assets and maintain the quality of the lending portfolio in compliance with requirements for the lending process and established yield, quality, diversification, and risk guidelines.
NewSenior Data Engineer MozillaSenior Data EngineerSan Francisco, CABe a guardian of data quality: You’ll ensure our datasets stay accurate and performant by using our observability tools to monitor quality and joining a weekly triage rotation to resolve data issues as they arise. Recent platform improvements the team has driven include launching a data catalog, introducing data observability, and implementing a medallion architecture to ensure our data is reliable, accurate, and accessible.
Staff Digital & Social Media Marketing Manager Aurora Innovation IncStaff Digital & Social Media Marketing ManagerSan Francisco, CA$127,000–$184,500 / yearAurora expects commitment to our safety policies from every employee, and seeks candidates who take an active responsibility, can contribute to building an atmosphere of trust, and invest in the organization's long-term success by prioritizing working safely, no matter what. We are storytellers, blending data-driven insights, product innovation, and unique voices to shape the public narrative, differentiate our brand, and inspire external audiences.
Head of Social Media Marketing ReplitHead of Social Media MarketingFoster City, CaliforniaRapid response + issues management: monitor AI narratives; respond quickly to FUD (social media: fear, uncertainty, doubt) and misinformation; coordinate internally on sensitive topics. AI-native with a demonstrated track record of growing accounts (personal or brand) in the AI or consumer space; you have a portfolio we can actually see that demonstrate your voice, your instincts, and your results.
Sr Customer and Social Media Marketing Manager Obsidian SecuritySr Customer and Social Media Marketing ManagerPalo Alto, CA$195,000–$212,000 / yearWe protect 200+ organizations across North America, Europe, the Middle East, Southeast Asia, Australia, and New Zealand, including many of the world's largest Fortune 1000 and Global 2000 companies. About The Role Obsidian is looking for a strategic and creative Customer Marketing Manager to build and scale programs that deepen customer engagement, celebrate customer success, and turn our users into passionate advocates.
Sr Customer and Social Media Marketing Manager Obsidian Security IncSr Customer and Social Media Marketing ManagerPalo Alto, CA$195,000–$212,000 / yearWe protect more than 200 organizations across North America, Europe, the Middle East, Southeast Asia, Australia, and New Zealand-including many of the world's largest Fortune 1000 and Global 2000 companies. About The Role Obsidian is looking for a strategic and creative Customer Marketing Manager to build and scale programs that deepen customer engagement, celebrate customer success, and turn our users into passionate advocates.
Marketing Specialist - Digital & Social Media Provident Central Credit UnionMarketing Specialist - Digital & Social MediaRedwood City, CA$32–$41.82 / hourCreate and maintain website content in the content management system (CMS) including blogs, landing pages, product pages, forms, and disclosures; conduct A/B testing to optimize landing page performance; ensure content accuracy and consistency; and maintain UTM tracking logs for precise campaign measurement. This role requires a strategic and hands-on marketer who can maintain accurate and engaging web content, optimize search performance, develop compelling social media campaigns, and deliver measurable results across multiple channels.
NewGlobal Head of Social Media Marketing Atlassian CorpGlobal Head of Social Media MarketingSan Francisco, CAYou will be accountable for organic social strategy across corporate and our product portfolio, while working closely with cross-functional partners to influence and advise on brand social programs, social crisis management and influencer partnerships, driving measurable outcomes across brand awareness, reputation, engagement, and audience growth. This is a senior leadership role for someone who has experience building high-performing social teams and is ready to set the vision for how a leading enterprise technology company shows up online.
Marketing Specialist, Social Media & Influencer TaskrabbitMarketing Specialist, Social Media & InfluencerSan Francisco, CA$72,000–$96,000 / yearAs a core member of the Marketing team, this individual will work with key stakeholders across creative, paid, owned and earned channels, and partner closely with our Brand & Social Media Lead on cross-functional campaigns and social-led initiatives. As the Social Media & Influencer Specialist, you will build Taskrabbit's brand personality across social media, building a distinct presence that drives brand affinity and helps achieve business goals.
Director of Influencer Marketing & Social Media Babylist, IncDirector of Influencer Marketing & Social MediaCA$195,050–$234,060 / yearThis role sits at the intersection of brand, community, and content - responsible for upleveling how Babylist shows up across social channels, how we build and sustain creator relationships at scale, and how we translate social attention into trust, advocacy, and measurable business outcomes. Develop Babylist Beverly Hills and NYC as living creator activation platforms - extending the Babylist Experience franchise and deepening celebrity and creator relationships through in-person, content-forward programming.
Social Media & Influencer Marketing Manager SIDE, INC.Social Media & Influencer Marketing ManagerSan Francisco, CA$135,000–$165,000 / yearAs a pioneer in the Brokerage-as-a-Service model, Side provides a proprietary platform that increases efficiency, strengthens client relationships, and enables entrepreneurs to focus on what they do best - selling real estate and growing their businesses. At Side, you'll work alongside experienced industry leaders and world-class engineers to help shape the future of real estate and empower exceptional professionals to thrive as business owners.
Marketing Specialist, Social Media & Influencer TaskRabbit IncMarketing Specialist, Social Media & InfluencerCA$72,000–$96,000 / yearAs a core member of the Marketing team, this individual will work with key stakeholders across creative, paid, owned and earned channels, and partner closely with our Brand & Social Media Lead on cross-functional campaigns and social-led initiatives. As the Social Media & Influencer Specialist, you will build Taskrabbit's brand personality across social media, building a distinct presence that drives brand affinity and helps achieve business goals.
Social Media Channel Manager, Gemini Marketing Google LLCSocial Media Channel Manager, Gemini MarketingSan Francisco, CAWhether you"re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product"s journey. Be responsible for briefing agencies and our internal creative teams on upcoming topics and priorities for all Gemini and delivering creative feedback based on brand guidelines, creative strategy, and any input from partners or internal stakeholders.
NewSocial Media/Digital Marketing Internship THE BORGEN PROJECTSocial Media/Digital Marketing InternshipSan Francisco, CAWith 20 years of experience in the advocacy space, The Borgen Project has worked to support the passage of numerous bills that have benefitted close to 500 million people in developing countries. The Borgen Project is an international organization that works at the political level to improve living conditions for people impacted by war, famine and poverty.
Senior Social Media Strategist BoldinSenior Social Media StrategistMill Valley, CAFull timeThe Senior Social Media Strategist is responsible for turning Boldin into a daily, high-value presence in people’s lives — creating content that sparks conversation, builds trust, and drives meaningful engagement across platforms. Please read before applying: We review every application carefully, and all fields (including the required 60–90 second video) must be fully completed and relevant; applications that are incomplete or use AI-generated responses will not be considered.
Sr. Manager of Social Media & Digital Content Strategy 2K Games Tunes LLCSr. Manager of Social Media & Digital Content StrategyNovato, CA$150,400–$222,580 / yearSubject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Our marketing teams work in close partnership across regions and functions to deliver high-quality, player-focused campaigns that support our business goals.
Social Media Manager Science CorpSocial Media ManagerAlameda, CA$100,000–$190,000 / yearFrom PRIMA, our retinal implant backed by landmark clinical trials published in the New England Journal of Medicine, to our brain-computer interface, perfusion and Foundry programs, Science has no shortage of remarkable stories to tell. Own day-to-day management and publishing across Sciences social channels (LinkedIn, X, BlueSky, YouTube, blog, and others), maintaining a consistent, high-frequency cadence.
Social Media Manager & Content Specialist SaharaSocial Media Manager & Content SpecialistSan Francisco, CaliforniaThe Social Media Manager will create original written content, plan daily, weekly and monthly social campaigns, and optimize our content for various social channels and communities. This role will work closely with the marketing and design teams to launch innovative social campaigns, scale our reach across platforms, and expand our audience globally.
Director, Global Social Media and Community Intel CorpDirector, Global Social Media and CommunitySanta Clara, CA$175,620–$359,450 / yearAs we reclaim leadership in x86, accelerate our AI silicon roadmap and leadership presence, and scale the world's first Systems Foundry for the AI era, our brand must move as fast and intelligently as our engineering - and we must speak to multiple audiences like customers, developers, influencers, and employees through multiple channels like traditional social media apps and AI chatbots. Community-First Engagement: Build a world class global community management function that goes beyond support to active participation and leadership across traditional social apps, developer forums, Reddit, Discord, and Generative AI with their supporting LLMs and downstream applications.
Senior Director, Global Social Media Initiatives (San Francisco, CA, US, USA_522851) SephoraSenior Director, Global Social Media Initiatives (San Francisco, CA, US, USA_522851)San Francisco, CA$206.38–$230.66 / hourThe role requires close collaboration with Global Marketing and Merchandising teams, regional Social and Influencer leads, and senior leadership across the organization to scale social innovation, foster global synergies, and inspire market-based teams to adopt best practices. Embedded within the US-based Social and Influencer teams and serving as Sephora's "lead design market," this role will oversee the global evolution of flagship influencer programs such as the Sephora Squad, while spearheading new social initiatives across all Sephora markets.
Sr./Social Media Manager ReplitSr./Social Media ManagerFoster City, CaliforniaYou'll have a ringside seat to one of the most interesting moments in software history, working in close collaboration with Marketing, Product Marketing, Product, Engineering, and Creative This is the right role if you you live on Instagram, TikTok, Reddit, and X, and you're energized by the challenge of building something durable, not just going viral. You'll lead our social media marketing program, defining our voice, managing our owned channels across X, Meta, TikTok, etc, and developing content across each channel that drives awareness of the brand and gets people excited to use the product.
Social Media Creative Content Manager SkinSpirit Skincare Clinic & SpaSocial Media Creative Content ManagerPalo Alto, CARemote$80,000–$100,000 / yearPartner with creative team in the creation of written and visual content across platforms that is based on social media best practices and current trends-brief the team with platform-ready copy and visual direction or inspo. The Social Media Creative Content Manager will develop content strategies and quarterly campaigns tailored to our collection of social media platforms to increase brand awareness, maximize engagement and influence conversion.
Social Media and Content Manager Recruiting From ScratchSocial Media and Content ManagerSan Francisco, CaliforniaCreate compelling content across various platforms using tools like Canva, Adobe Creative Suite, and Figma. This organization is focused on automating workflows for carriers, managing general agents, and brokers, streamlining processes, and enhancing efficiency.
Social Media Coordinator Demo160: Core Template TEMCSocial Media CoordinatorSan Francisco, CaliforniaResponsibilities: As a Social Media Coordinator, you will develop original content and suggest creative ways to attract more customers and promote our brand. Suggest new ways to attract prospective customers, like promotions and competitions.
Social Media Manager Key to Web3Social Media ManagerSan Francisco, CaliforniaThe Social Media Manager will lead social media marketing efforts, working closely with internal teams and clients to develop and execute impactful social strategies. The Social Media Manager will collaborate closely with creative, social, influencer, and community teams to manage client communications, campaign execution, and team alignment.
Social Media & Community Engagement Coordinator Bolt GraphicsSocial Media & Community Engagement CoordinatorSunnyvale, CaliforniaYou will be working closely with the CMO & Creative Director to plan and schedule content across multiple social media platforms and engage with our community of creatives, researchers, and developers. Bolt is committed to building a diverse and inclusive environment in which we recognize and value each other’s differences as well as fostering a culture that promotes its core values: Professionalism, Integrity, and Respect.
NewSenior Director, Global Social Media Initiatives LVMHSenior Director, Global Social Media InitiativesSan Francisco, CA$206,380–$230,660 / yearThe role requires close collaboration with Global Marketing and Merchandising teams, regional Social and Influencer leads, and senior leadership across the organization to scale social innovation, foster global synergies, and inspire market-based teams to adopt best practices. Embedded within the US-based Social and Influencer teams and serving as Sephora's "lead design market," this role will oversee the global evolution of flagship influencer programs such as the Sephora Squad, while spearheading new social initiatives across all Sephora markets.
Social Media Manager Replit IncSocial Media ManagerFoster City, CAYoull have a ringside seat to one of the most interesting moments in software history, working in close collaboration with Marketing, Product Marketing, Product, Engineering, and Creative This is the right role if you you live on Instagram, TikTok, Reddit, and X, and youre energized by the challenge of building something durable, not just going viral. Youll lead our social media marketing program, defining our voice, managing our owned channels across X, Meta, TikTok, etc, and developing content across each channel that drives awareness of the brand and gets people excited to use the product.
Senior Social Media Marketer Abridge AI IncSenior Social Media MarketerSan Francisco, CAYou will identify the right internal voices among our clinicians, researchers, and leaders; coach them on platform-native writing; build the operating model that gets them posting consistently; and measure the lift their voices create over time. And you will do this across two distinct audiences that rarely overlap as much as people assume: the broader AI and technology community, where the conversation moves quickly and rewards originality, and the healthcare community, where credibility is built more deliberately over time.
Senior Director, Global Social Media Initiatives Sephora USA IncSenior Director, Global Social Media InitiativesSan Francisco, CA$206,380–$230,660 / yearThe role requires close collaboration with Global Marketing and Merchandising teams, regional Social and Influencer leads, and senior leadership across the organization to scale social innovation, foster global synergies, and inspire market-based teams to adopt best practices. Embedded within the US-based Social and Influencer teams and serving as Sephora''s "lead design market," this role will oversee the global evolution of flagship influencer programs such as the Sephora Squad, while spearheading new social initiatives across all Sephora markets.
Senior Social Media Manager Unity Software IncSenior Social Media ManagerSan Francisco, CA$129,000–$190,000 / yearWhile specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program. This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.
Associate Social Media Manager Maplebear IncAssociate Social Media ManagerCARemote$104,000–$109,500 / yearYou're the strategic executor and creative engine behind our always-on content - writing briefs, leading platform operations, and ensuring Instacart shows up consistently, creatively, and relevantly between major campaigns. Experience collaborating with content creators and influencers across tiers (micro to mega) to develop social-first concepts that support trends, launches, brand moments, and cultural relevance.