Demand Generation Lead

Demand Generation Lead | Attio Careers

Orchestrate revenue agents with the new Workflows

• svg:last-child,>img:last-child]:pr-2 has-[>svg:first-child,>img:first-child]:pl-2 button-ghost group select-none text-[15px] before:absolute before:-top-px before:-right-1 before:-bottom-px before:-left-1" data-base-ui-navigation-menu-trigger="" tabindex="0" type="button">Platform

• CRM Platform

• svg:last-child,>img:last-child]:pr-2.5 has-[>svg:first-child,>img:first-child]:pl-2.5 button-ghost group h-fit w-full items-center justify-start gap-x-3 p-1.5 md:p-2 before:absolute before:-top-0.75 before:-right-1.75 before:-bottom-0.75 before:-left-1.75" href="/platform/ask">

Ask Attio

Search and create with AI

• svg:last-child,>img:last-child]:pr-2.5 has-[>svg:first-child,>img:first-child]:pl-2.5 button-ghost group h-fit w-full items-center justify-start gap-x-3 p-1.5 md:p-2 before:absolute before:-top-0.75 before:-right-1.75 before:-bottom-0.75 before:-left-1.75" href="/platform/ai">

AI

Native to your CRM

• svg:last-child,>img:last-child]:pr-2.5 has-[>svg:first-child,>img:first-child]:pl-2.5 button-ghost group h-fit w-full items-center justify-start gap-x-3 p-1.5 md:p-2 before:absolute before:-top-0.75 before:-right-1.75 before:-bottom-0.75 before:-left-1.75" href="/platform/data">

Data model

Sync and enrich your data

• svg:last-child,>img:last-child]:pr-2.5 has-[>svg:first-child,>img:first-child]:pl-2.5 button-ghost group h-fit w-full items-center justify-start gap-x-3 p-1.5 md:p-2 before:absolute before:-top-0.75 before:-right-1.75 before:-bottom-0.75 before:-left-1.75" href="/engineering/blog/introducing-universal-context">

Universal Context

The AI context layer

• Agents and automations

• svg:last-child,>img:last-child]:pr-2.5 has-[>svg:first-child,>img:first-child]:pl-2.5 button-ghost group h-fit w-full items-center justify-start gap-x-3 p-1.5 md:p-2 before:absolute before:-top-0.75 before:-right-1.75 before:-bottom-0.75 before:-left-1.75" href="/platform/automations">

Workflows

Orchestrate any revenue motion

• svg:last-child,>img:last-child]:pr-2.5 has-[>svg:first-child,>img:first-child]:pl-2.5 button-ghost group h-fit w-full items-center justify-start gap-x-3 p-1.5 md:p-2 before:absolute before:-top-0.75 before:-right-1.75 before:-bottom-0.75 before:-left-1.75" href="/platform/sequences">

Sequences

Personalized outreach

• Insights

• svg:last-child,>img:last-child]:pr-2.5 has-[>svg:first-child,>img:first-child]:pl-2.5 button-ghost group h-fit w-full items-center justify-start gap-x-3 p-1.5 md:p-2 before:absolute before:-top-0.75 before:-right-1.75 before:-bottom-0.75 before:-left-1.75" href="/platform/call-intelligence">

Call Intelligence

Record and analyze meetings

• svg:last-child,>img:last-child]:pr-2.5 has-[>svg:first-child,>img:first-child]:pl-2.5 button-ghost group h-fit w-full items-center justify-start gap-x-3 p-1.5 md:p-2 before:absolute before:-top-0.75 before:-right-1.75 before:-bottom-0.75 before:-left-1.75" href="/platform/reporting">

Reporting

Insights in real time

• Ecosystem

• svg:last-child,>img:last-child]:pr-2.5 has-[>svg:first-child,>img:first-child]:pl-2.5 button-ghost group h-fit w-full items-center justify-start gap-x-3 p-1.5 md:p-2 before:absolute before:-top-0.75 before:-right-1.75 before:-bottom-0.75 before:-left-1.75" href="/platform/developers">

Developer Platform

Build with the Attio MCP, API, and SDK

• svg:last-child,>img:last-child]:pr-2.5 has-[>svg:first-child,>img:first-child]:pl-2.5 button-ghost group h-fit w-full items-center justify-start gap-x-3 p-1.5 md:p-2 before:absolute before:-top-0.75 before:-right-1.75 before:-bottom-0.75 before:-left-1.75" href="/apps">

Apps & integrations

Connect all your favorite tools

• Get started

• svg:last-child,>img:last-child]:pr-1.5 has-[>svg:first-child,>img:first-child]:pl-1.5 button-ghost !text-sm mt-1 w-full justify-start whitespace-nowrap text-primary-foreground before:absolute before:-right-px before:-left-px before:-top-[7.5px] before:-bottom-[3.5px]" href="/help/reference/attio-101">Attio 101

• svg:last-child,>img:last-child]:pr-1.5 has-[>svg:first-child,>img:first-child]:pl-1.5 button-ghost !text-sm mt-1 w-full justify-start whitespace-nowrap text-primary-foreground before:absolute before:-right-px before:-left-px before:-top-[7.5px] before:-bottom-[3.5px]" href="Hire" rel="nofollow">https://attio.com/experts">Hire an expert

• svg:last-child,>img:last-child]:pr-1.5 has-[>svg:first-child,>img:first-child]:pl-1.5 button-ghost !text-sm mt-1 w-full justify-start whitespace-nowrap text-primary-foreground before:absolute before:-right-px before:-left-px before:-top-[7.5px] before:-bottom-[3.5px]" href="/startups">Startup program

• svg:last-child,>img:last-child]:pr-1.5 has-[>svg:first-child,>img:first-child]:pl-1.5 button-ghost !text-sm mt-1 w-full justify-start whitespace-nowrap text-primary-foreground before:absolute before:-right-px before:-left-px before:-top-[7.5px] before:-bottom-[3.5px]" href="/contact/sales">Talk to sales

• svg:last-child,>img:last-child]:pr-2 has-[>svg:first-child,>img:first-child]:pl-2 button-ghost group select-none text-[15px] before:absolute before:-top-px before:-right-1 before:-bottom-px before:-left-1" data-base-ui-navigation-menu-trigger="" tabindex="0" type="button">Resources

• Support

• svg:last-child,>img:last-child]:pr-2.5 has-[>svg:first-child,>img:first-child]:pl-2.5 button-ghost group h-fit w-full items-center justify-start gap-x-3 p-1.5 md:p-2 before:absolute before:-top-0.75 before:-right-1.75 before:-bottom-0.75 before:-left-1.75" href="/help">

Help center

Learn more about Attio's features

• svg:last-child,>img:last-child]:pr-2.5 has-[>svg:first-child,>img:first-child]:pl-2.5 button-ghost group h-fit w-full items-center justify-start gap-x-3 p-1.5 md:p-2 before:absolute before:-top-0.75 before:-right-1.75 before:-bottom-0.75 before:-left-1.75" href="/help/academy">

Academy

Essential Attio features explained

• Developers

• svg:last-child,>img:last-child]:pr-2.5 has-[>svg:first-child,>img:first-child]:pl-2.5 button-ghost group h-fit w-full items-center justify-start gap-x-3 p-1.5 md:p-2 before:absolute before:-top-0.75 before:-right-1.75 before:-bottom-0.75 before:-left-1.75" href="https://docs.attio.com">

Developer docs

Start building Attio apps

• Partners

• svg:last-child,>img:last-child]:pr-2.5 has-[>svg:first-child,>img:first-child]:pl-2.5 button-ghost group h-fit w-full items-center justify-start gap-x-3 p-1.5 md:p-2 before:absolute before:-top-0.75 before:-right-1.75 before:-bottom-0.75 before:-left-1.75" href="/partners">

Partner programs

Developers, creators, consultants

• Company

• svg:last-child,>img:last-child]:pr-1.5 has-[>svg:first-child,>img:first-child]:pl-1.5 button-ghost !text-sm mt-1 w-full justify-start whitespace-nowrap text-primary-foreground before:absolute before:-right-px before:-left-px before:-top-[7.5px] before:-bottom-[3.5px]" href="/changelog">Changelog

• svg:last-child,>img:last-child]:pr-1.5 has-[>svg:first-child,>img:first-child]:pl-1.5 button-ghost !text-sm mt-1 w-full justify-start whitespace-nowrap text-primary-foreground before:absolute before:-right-px before:-left-px before:-top-[7.5px] before:-bottom-[3.5px]" href="/blog">Announcements

• svg:last-child,>img:last-child]:pr-1.5 has-[>svg:first-child,>img:first-child]:pl-1.5 button-ghost !text-sm mt-1 w-full justify-start whitespace-nowrap text-primary-foreground before:absolute before:-right-px before:-left-px before:-top-[7.5px] before:-bottom-[3.5px]" href="/engineering/blog">Engineering blog

• svg:last-child,>img:last-child]:pr-1.5 has-[>svg:first-child,>img:first-child]:pl-1.5 button-ghost !text-sm mt-1 w-full justify-start whitespace-nowrap text-primary-foreground before:absolute before:-right-px before:-left-px before:-top-[7.5px] before:-bottom-[3.5px]" href="/careers">Careers

• svg:last-child,>img:last-child]:pr-2 has-[>svg:first-child,>img:first-child]:pl-2 max-lg:h-11.5 max-lg:gap-x-2 max-lg:rounded-xl max-lg:px-3.5 max-lg:text-base max-lg:has-[>svg:last-child,>img:last-child]:pr-3 max-lg:has-[>svg:first-child,>img:first-child]:pl-3 button-ghost text-[15px] before:absolute before:-top-px before:-right-1 before:-bottom-px before:-left-1" href="/customers">Customers

• svg:last-child,>img:last-child]:pr-2 has-[>svg:first-child,>img:first-child]:pl-2 max-lg:h-11.5 max-lg:gap-x-2 max-lg:rounded-xl max-lg:px-3.5 max-lg:text-base max-lg:has-[>svg:last-child,>img:last-child]:pr-3 max-lg:has-[>svg:first-child,>img:first-child]:pl-3 button-ghost text-[15px] before:absolute before:-top-px before:-right-1 before:-bottom-px before:-left-1" href="/pricing">Pricing

svg:last-child,>img:last-child]:pr-2 has-[>svg:first-child,>img:first-child]:pl-2 max-lg:h-11.5 max-lg:gap-x-2 max-lg:rounded-xl max-lg:px-3.5 max-lg:text-base max-lg:has-[>svg:last-child,>img:last-child]:pr-3 max-lg:has-[>svg:first-child,>img:first-child]:pl-3 button-outline" href="Sign" rel="nofollow">https://app.attio.com/">Sign insvg:last-child,>img:last-child]:pr-2 has-[>svg:first-child,>img:first-child]:pl-2 max-lg:h-11.5 max-lg:gap-x-2 max-lg:rounded-xl max-lg:px-3.5 max-lg:text-base max-lg:has-[>svg:last-child,>img:last-child]:pr-3 max-lg:has-[>svg:first-child,>img:first-child]:pl-3 button-primary" href="Start" rel="nofollow">https://app.attio.com/welcome/sign-in">Start for free

Careers / Marketing

[OP 05]

Demand Generation Lead

Leading Attio's demand generation strategy across mid-market and enterprise accounts

Location

New York [Hybrid]

Compensation

$185K - $225K·Offers Equity·

Demand Generation Lead

Leading Attio's demand generation strategy across mid-market and enterprise accounts

Location

New York [Hybrid]

Engagement Type

Full-time

Compensation

$185K - $225K

Offers Equity

svg:last-child,>img:last-child]:pr-2 has-[>svg:first-child,>img:first-child]:pl-2 button-primary">Apply now

Attio is the CRM built for the AI era. Designed for the most ambitious go-to-market teams, it gives companies the power to understand every customer, automate at scale, and build their go-to-market motion exactly as they need. Weve raised $116M from some of the worlds best investors: GV (Google Ventures), Redpoint, Balderton, Point Nine, and 01A.

We hire builders who thrive on complex technical challenges, hold themselves to a high bar, and genuinely care about delighting the people who use what they build. The team here brings sharp judgement, real craft, and the drive to do exceptional work. Were obsessed about the details and energized by the frontier.

If you want to do the best work of your career, this is the right place.

About the role

Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality-from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth.

We're looking for a Demand Generation Lead to own one of Attio's most important growth opportunities: building the demand engine that helps us win larger customers.

You'll lead our demand generation strategy across mid-market and enterprise accounts. Working closely with Sales, SDRs, Product Marketing, Growth Marketing, and Studio, you'll build and scale our account-based marketing motion, lead field marketing initiatives, define our lead qualification strategy, and create the programmes that consistently generate qualified pipeline.

This is a hands-on, high-impact role suited to someone who combines strategic thinking with exceptional execution. You'll be responsible for standing up new programmes, partnering closely with Sales, and continuously optimising how demand is generated, nurtured, and converted into pipeline as Attio continues to scale.

What you'll do

Demand generation: Own Attio's demand generation strategy, delivering integrated campaigns that generate qualified pipeline across mid-market and enterprise accounts.

Account-based marketing: Build and scale our ABM programme, partnering closely with Sales to engage high-value target accounts.

Field marketing: Plan and execute events, executive dinners, roundtables, and other in-person experiences that accelerate pipeline and strengthen customer relationships.

Lead management: Own lead qualification, scoring, nurture programmes, and sales handoff processes to maximise conversion throughout the funnel.

Sales partnership: Work closely with Sales and SDRs to align on pipeline goals, enable account engagement, and continuously improve campaign performance.

Performance optimisation: Measure campaign effectiveness, uncover insights, and continually experiment to improve pipeline generation and marketing ROI.

What you'll bring

Demand generation expertise: A proven track record of building and scaling demand generation or account-based marketing programmes that drive measurable pipeline growth within B2B SaaS.

Strategic ownership: Experience operating in a senior, high-autonomy role, building new marketing programmes and influencing cross-functional stakeholders.

Marketing operations: Strong understanding of lead scoring, qualification frameworks, funnel management, and sales handoff processes.

Commercial mindset: Strong analytical skills, with the ability to use data to inform decisions and optimise marketing performance.

Cross-functional collaboration: Experience partnering effectively with Sales and SDR teams around shared pipeline goals.

Executional excellence: Excellent project management and organisational skills, with the ability to manage multiple initiatives in a fast-paced environment.

What we offer

• US benefits

• Competitive salary of $185,000 - $225,000

• Equity in an early-stage tech company on an incredible trajectory

• 25 days holiday plus local public holidays

• Apple hardware

• Medical, dental, and vision coverage through Sequoia One

• 401K

• Enhanced family leave

• Team off-site in fun places! (Weve been to Barcelona, Lisbon, Malta, and Split so far)

What does the hiring process look like?

• Initial conversations

• 30-minute intro with a member of our Talent team

• 30-minute track record interview with our VP Marketing

• Core interviews

• A set of working sessions exploring your approach to demand gen and ABM strategy, pipeline and MQL thinking, and values alignment

• Final stage

• 30-minute closing conversation with a member of our leadership team

• Offer call (if its a mutual fit)

Apply for this position

Platform

• Refer a team

New

• Changelog
• Gmail extension
• iOS app
• Android app

Company

• Customers
• Announcements
• Engineering blog

New

• Careers
• Manifesto
• Become a partner

Import from

• Salesforce
• Hubspot
• Pipedrive
• Zoho
• Excel
• CSV

Attio for

• Startups
• Deal flow

Apps

• Gmail
• Outlook
• Segment
• Mailchimp
• Slack
• Outreach
• Mixmax
• Typeform
• Zapier

Resources

• Startup program
• Help center
• Developers
• System status
• Hire an expert
• Downloads
• Trust Center

2026 Attio Ltd. All rights reserved.

Services AgreementPrivacy PolicyLLMs