Demand Generation Marketing Manager

Own the growth engine for a concierge men's and women's health practice with 10 clinics across the Southeast. You'll manage a multi-million dollar marketing budget, bring paid media in-house, and build the campaigns that drive new patient acquisition, retention, and re-engagement, with earning potential that grows as revenue grows. This is an in-office role, 4 days per week, in Mount Pleasant, SC.

Our client is a concierge health and longevity practice with dedicated men's and women's brands, operating 10 clinics across South Carolina, Georgia, and Florida. Their services include hormone optimization, medical weight loss, peptide therapy, IV therapy, sexual wellness, and aesthetics, delivered through membership plans that include unlimited provider visits and labs. They have served more than 10,000 patients and continue to expand their footprint.

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• Work for a stable, rapidly growing organization where you can grow personally and professionally.

• Leverage your expertise in paid social, paid search, and marketing automation in ways that directly shape the product and business.

• Do meaningful work with a real impact on customers and the team every single day.

• Collaborate with bright, motivated people who genuinely enjoy working together and building something great.

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• Own demand generation strategy and execution for two health brands across 10 clinic locations, with a multi-million dollar annual marketing budget.

• Plan, build, launch, and optimize paid campaigns from scratch on Meta (Facebook and Instagram), Google, TikTok, and Reddit.

• Navigate healthcare advertising policies and LegitScript requirements so campaigns for regulated services like hormone therapy, peptides, and GLP-1 weight loss stay compliant and live.

• Manage agency partners and external paid social spend, and lead the transition of paid media management to an in-house model.

• Drive retention, re-engagement, and new patient acquisition campaigns across a database of 10,000+ past and current patients using HighLevel, Klaviyo, SMS, and drip campaigns.

• Track performance and prove ROI through detailed reporting in Excel, Google Analytics, CallRail, and Google Tag Manager.

• Direct a marketing assistant who supports content, ad copy, and social media creative.

• Own SEO, blog content, and organic social media strategy.

• Partner with clinic and sales leadership to align marketing with sales across all locations, and create sales enablement materials to train clinicians and sales staff.

• Build a new B2B channel for self-funded employers looking to improve employee health and reduce insurance costs.

• 5+ years of experience in digital marketing or demand generation, with direct ownership of paid media budgets and results.

• Strong background in marketing anti-aging, men's health, hormone therapy, or similar regulated health services, with a track record of generating leads and showing clear ROI.

• Hands-on expertise building and managing campaigns on Meta, Google, TikTok, and Reddit, including working knowledge of LegitScript certification and platform health and wellness ad policies.

• Advanced Excel skills for reporting, analysis, and budget modeling.

• Strong experience with HighLevel CRM, SMS marketing (Twilio), email and drip campaigns, SEO, blogging, and social media marketing.

• Excellent communication skills and comfort working cross-functionally.

• Ability to work in the office in Mount Pleasant, SC, 4 days per week, with occasional travel to clinic locations.

• Eligibility to work in the US for any employer (sponsorship is not available).

• Experience with a direct-to-consumer telehealth or men's health brand.

• Agency-side experience managing healthcare or wellness clients.

• Familiarity with Klaviyo, CallRail, Zapier, and Google Tag Manager.

• Experience building B2B or employer-focused wellness programs.

• Base salary: $140,000 to $160,000 depending on experience.

• Bonus based on revenue growth attributed to your marketing efforts.

• Full benefits package and 401(k) with company match.

• 4 weeks of PTO plus paid holidays.

• Relocation assistance of up to $10,000.

• Access to the practice's health and wellness services at cost.

Catch Talent is a high-touch recruiting agency that delivers end-to-end talent acquisition solutions to growing technology, digital media, and professional services companies. Headquartered in Charleston, SC, Catch brings decades of technical recruiting expertise to local and national clients and offers a full range of flexible solutions, including direct placement hiring, recruitment process outsourcing, contract and contract-to-hire models. Learn more at catchtalent.com.

Catch Talent provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.