Digital Commerce & CRM Analyst

Job Summary:

The Digital Catalog & CRM Analyst is responsible for maximizing the effectiveness of the company’s website and overseeing the accuracy, organization, and maintenance of customer-facing product information. This role also serves as the business owner and primary administrator of the CRM platform, ensuring it supports sales growth, customer retention, opportunity management, purchasing behavior reporting, and overall commercial effectiveness.

Working cross-functionally with Sales, Marketing, Engineering, Data Science, IT teams, and department leaders, this role ensures that customer and product information is accurate, current, organized, and easily accessible. The ideal candidate combines technical expertise, data-governance discipline, B2B sales-process knowledge, and a strong understanding of digital user experience.

$75,000 to $95,000/year DOE

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Website Product Information and UX Management

• Manage and optimize product content, user experience, and functionality of customer-facing websites and digital platforms.
• Maintain accurate product listings, taxonomy, categories, descriptions, and attributes.
• Apply best practices on site search, filtering, SEO, and conversion rate optimization (CRO) to enhance website search functionality and help users easily find products, parts, and documentation.
• Analyze catalog metrics (such as visits, click-through rates, bounce rates, conversion rates, digital-tool usage and user behavior) to improve customer acquisition, conversion, and retention.
• Partner with marketing, sales, engineering, IT, & supply chain teams to roll out new product launches, price adjustments, and promotional campaigns.

Product Data Governance and Content Lifecycle

• Maintain a single source of truth for SKUs, pricing, specifications, variants, images, and taxonomy using a Product Information Management (PIM) or ERP system.
• Align website, ERP, CRM, and internal product records; resolve duplicate, outdated, incomplete, or conflicting information.
• Establish standards for product naming, taxonomy, attributes, specifications, documentation, data accuracy, and version control.
• Coordinate content review, approval, publication, and archiving with internal subject-matter experts and vendors.
• Lead website & CRM, system integrations, and product-data projects by defining requirements, priorities, responsibilities, timelines, and outcomes.
• Monitor data-quality and process-efficiency metrics and recommend workflow, automation, AI and technology improvements.

Technical Documentation and Digital Asset Management

• Manage the creation, publication, archiving, and version control of specification sheets, submittals, installation guides, product literature, images, and related digital assets.
• Partner with Engineering, Manufacturing, Operations, Sales, and Product Management to validate technical accuracy before release.
• Maintain organized, secure, and accessible digital libraries for employees, channel partners, and customers.

CRM Administration and Sales Enablement

• Serve as the business owner and primary administrator for the enterprise CRM platform, including users, permissions, fields, workflows, dashboards, reports, settings, and documentation.
• This role will be the go-to person for CRM issues and assistance, contact information management, account inquiries and reporting.
• Develop onboarding, training, and support programs that improve CRM adoption and usability across the sales organization.
• Optimize processes for lead assignment, onboarding, progress tracking, pipeline management, account planning, and customer retention.
• Coordinate integrations with ERP, Microsoft 365, reporting tools, and other business applications.
• Create dashboards, forecasts, and analyses that provide sales, marketing and leadership visibility into sales activity, pipeline health, customer purchasing trends, and growth opportunities.
• Gather user feedback, monitor adoption, and continuously improve CRM functionality, mobile usability, and field-sales tools.

Education and Qualifications

Required

• Bachelor’s degree in Business Administration, Marketing, Information Systems, Data Science, or a related field.
• 5+ years’ experience in digital catalog management, website content optimization, product data, technical documentation, sales technology, or related systems
• 2+ years’ experience working with CRM platforms (e.g. Salesforce, HubSpot), customer opportunity management, purchasing behavior & sales data analysis and reporting.
• Experience working with E-Commerce web platforms: such as Shopify, Unilog, or WordPress tailored to B2B digital catalogs.
• Experience maintaining website product content, product specifications, submittal sheets, technical documents, or product information resources.
• Experience with PIM, DAM, CMS, master-data, or product-information-governance processes.
• Demonstrated ability to establish data standards, taxonomy, and document version control.
• Strong analytical, reporting, project-management, and organizational skills.
• Ability to translate business needs into practical technology and process solutions.
• Excellent written and verbal communication skills, with the ability to collaborate across technical and business teams.

Preferred

• Experience in manufacturing, wholesale distribution, construction, or another technical-product environment.
• CRM, PIM/DAM, PMP, or Scrum certifications a plus.
• Experience integrating CRM with ERP and Microsoft 365 platforms.
• Experience managing external technology vendors, consultants, software licensing, budgets, and implementation timelines.
• Proficiency with Microsoft Office Suite, especially Excel, Word, and PowerPoint.

Language Skills

Ability to write reports and business correspondence. Ability to effectively present information to managers and sales staff.

Mathematical Skills

 Ability to perform mathematical calculations required to accurately complete assigned tasks.

Reasoning Ability

 Ability to collect and organize data. Ability to use sound judgment and problem- solving skills.

Computer Skills

Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).

Attendance Requirements:

The attendance demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Attendance in the office is required 4 days a week, Monday through Friday 8:00 A.M. to 5:00 P.M. or within normal business hours as established by the supervisor. Employee may work remotely one (1) day per week and must be approved by the supervisor. Employee may be required to work overtime, and occasional weekends.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands, handle, or feel; and required to speak, read and hear English. The employee frequently is required to reach with hands and arms. The employee is occasionally required to stand; walk; climb or balance; and stoop, kneel, crouch, or crawl and may be occasionally required to lift and/or move up to 25 pounds.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

DISCLAIMER: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Hercules Industries is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as a qualified individual with disability, or other legally protected status.

Comprehensive benefits are an important component of an employee's compensation package. Hercules recognizes the contribution of every team member and therefore is pleased to offer a competitive and cost-effective benefits package to support your needs and long-term goals. 

Hercules Industries offers the following insurance: medical, dental, vision, Short Term Disability, Long Term Disability, and Employee Life Insurance (Basic Life/AD&D and Voluntary Life AD&D). We pay Holiday, vacation, and sick time; as well as a Flexible Spending Plan, Wellness Program, and Employee Assistance Program (EAP).

We offer a 401(k) Savings Plan and an Employee Stock Ownership Plan (ESOP). Effective October 1, 2019, Hercules became an employee-owned company. An ESOP is a qualified retirement plan.

Hercules encourages and supports participation in service activities that contribute to our community. Employees are permitted to take three paid hours of work time per month to participate in an approved community service activity.

The company offers a quarterly bonus based on eligibility.